The "ibis BUSINESS" card unveiled on 9 September is aimed, as its name suggests, at business travellers in the Accor group's economy range. Business travellers will be able to purchase the new pass from 25 September for an introductory annual fee of €59, which will rise to €90 from January 2014. In addition to the 10 % discount on overnight stays, breakfasts, restaurants and hotel bars, the new loyalty programme has another highlight for business customers: a room that is always available up to two days before the customer's arrival date. "The ibis family is launching the IBIS BUSINESS loyalty card to help you develop your business and attract new customers at no extra cost," explains the press release published by Accor, which aims to meet the expectations of business customers, who are "looking for savings and flexibility".
