A good drawing is sometimes better than a long speech, especially when backed up by figures. The firm Arthur Loyd has understood this, and has recently launched a computer graphics dedicated toboom coworking in Paris and Île-de-France. Presented as the first study to measure the extent of coworking in the Paris market "the survey draws a " impressive finding " and provides that " over 70,000 m² of coworking space will open their doors in 2017, almost as many as in the last 5 years ".
The growth in supply in the Paris region is therefore higher than the world average. The market would have been multiplied by nine between 2012 and 2017From 20 to 177, and eightfold internationally. What's more, these new workspaces are now openly targeting business hubs: " Since 2016 established business districts account for an average of 77% of openings compared with 22% between 2008 and 2015 "says the study. The authors add: " The new spaces are both larger, with centres of over 2,000 m² accounting for over 2/3 of openings, and the vast majority are now opening in established business districts (Paris Quartier Central des Affaires, Boulogne-Issy, etc.). ".
The Arthur Loyd study also looked at the typology of players in the Paris coworking market. Independent players and network operators share the Paris market equally in terms of number of sites (50%). The balance of power is significantly different in terms of surface area, with multi-site brands logically being larger: they account for 74% of the coworking surface area. These brands are the focus of this infographic, which compares the four main players: Spaces, WeWork - the two players launched simultaneously in Paris on 3 April, Kwerk and NextDoor. By cross-referencing data as varied as the average fare, the target audience and the number of subscribers on social networks, the study describes four very distinct positions, enabling business customers to shop around more effectively and identify the right space for them.
