InterContinental Bordeaux goes hybrid

L'InterContinental Bordeaux is adapting to the growing popularity of digital and hybrid events. The five-star hotel recently inaugurated the Studio Grand Hôtel by AbaquesThe company has been working with the audiovisual agency in Toulouse, Paris and now Bordeaux for 13 years. With a capacity of six peopleThe new infrastructure includes a vast LED wall (4 x 3 metres), two 50-inch portrait screens, a Panasonic AV-HS 410 video mixer, three Panasonic 4K turret cameras on tripods, and return stage monitors.

This technical component will be complemented by the human expertise of the Abaques teams, through a turnkey offer which the InterContinental Bordeaux wanted to be complete. This includes catering, make-up and furniture. As a result, the famous Bordeaux hotel can now accommodate the digital events that companies are now obliged to host, whether for video recording, videoconferencing or streaming.

The Intercontinental Bordeaux is also preparing for the future, and the probable takeover by the hybrid eventsThe hotel plans to accommodate up to 150 participants in the classroom, while respecting social distancing measures. " Unfortunately, since the confinement, the only option available to our customers is to hold digital events, even if we have been able to do some face-to-face events between the two confinements. "Anthony Souchard, Sales Director of the InterContinental Bordeaux, explained at a conference to present the Studio du Grand Hôtel.

Other projects in Marseille and Lyon

" We are always keen to be a driving force in terms of attractiveness and innovation, to demonstrate our ability to be as agile as possible, to show our ability to adapt in this unprecedented crisis, so that we can tailor our services to our customers' current needs. And these current needs are digital events. The studio was an obvious choice ". This inauguration in Bordeaux should also pave the way for a wider "hybridisation" of the network. Intercontinental at France. " It's a project we're working on jointly with my colleagues at the hotels. Intercontinental in Marseille and Lyonwhere this will see the light of day very soon "said Anthony Souchard.