The connected watch market launched by Apple in 2015 did not initially generate a tsunami of sales, far from it, as consumers did not rush to buy this new accessory. Gradually, criteria such as health and related indicators began to attract interest, while the offer was structured around watches showing off their "connected allure", while the players in the watchmaking sector developed connected versions of a watch that hid at first glance its functionalities specific to connected "wearables". Most of these watches are nonetheless becoming a professional accessory, making it possible to discreetly display notifications of calls, diaries, emails, etc. around the wrist.
In contrast, Swedish manufacturer Kronaby is inviting us to distance ourselves from our connected lives... with its collection of connected watches. Looking like a fine watch, but with two sub-dials, Apex has several connected functions that can be accessed at the touch of a button. Everything can be customised via the dedicated application, so you can stay connected without being unnecessarily disturbed. Notifications via discreet vibrations will relate to calls from three pre-selected people. Similarly, the watch can act as a remote control, triggering your smartphone's camera, controlling your music or even the connected lighting in your home, since it is IFTT compatible, or simply finding your phone by triggering its ringtone. The more traditional sub-dials can display up to two time zones, the diary and the day's sporting activity, not to mention the geographical location. In short, Kronaby has chosen a particular positioning in the smartwatch market that is in tune with the times, namely the desire to no longer be enslaved by the principle of constant connection and to take a step back... even if it means taking time for oneself.
Time management - Apex Kronaby hybrid watch
Double dial: 43mm Compatibility: Android/IOS and IFTT Connectivity: BT 4.0. Resistance: waterproof to 100 metres. Battery life: approx. two years (CR3032 button battery) Price: €595
