The major international groups do not have a monopoly on business customers. The results presented by two senior representatives of the independent French hotel industry are there to prove it. Logis Hotels has surpassed Accor in terms of the number of establishments in France - almost 2,000 in total - and has recorded very significant growth in its flagship product for business travel, its evening stopover" package. The 29% increase is attributed to the group's moderation, as it has applied rate increases "well below the competition for several years" for an average price of 105 euros including dinner, overnight stay and breakfast.
These all-inclusive packages, launched by this hotel network and which have made its reputation, play on the friendliness and quality of the in-house restaurants widely deployed in the regions. In the same vein, The Originals Hotels group, which brings together 300 independent hoteliers, also intends to play on the idea of a half-board offer, which Olivier Dufit told our site last year was "the most attractive way to stay in a hotel". had under foot" . " These are things that our hoteliers know how to do very well" explained the deputy general manager of The Originals Hotels.
All that remained was to promote it more effectively, a task which the hotel cooperative undertook in 2024. Successfully, it seems, since revitalising business offers BB and Soirées Étapes on theoriginalshotels.com generated " sales of over €500K, involving almost 200 hotels in the network".says the group.
More broadly, in the corporate segment, The Originals saw the signing in 2024 of 35 new company contractsThis will further strengthen its direct distribution to businesses. This is seen as a "strategic lever for the future" to offset the transfer of business to online booking platforms. After all, the corporate market is still heavily intermediated. As part of its indirect distribution, The Originals has supported growth in sales via GDSs (+16 1TP3Q) by development of negotiated rates and tenders, notably with CWT and Egencia, while relying on solid partnerships with Booking, Expedia and Hotelbeds to develop revenues from corpo OTAs, up +10 1TP3Q.
While the seminar section of the site was redesigned at the start of last year, the MICE business generated sales of over €350,000, two-thirds of which came from residential seminars. " This business is expected to grow strongly in 2025" says the cooperative, which has 165 hotels suitable for hosting business events.
At a time when the development of the network is one of the strategic priorities for the coming year, The Originals Hotels has welcomed 20 new members in 2024. All of this is supported by the CSR approach adopted by hoteliers, with a third of the network's establishments having undertaken environmental labelling, energy audits or transitions in line with the tertiary sector decree.
In the same vein, the Logis Hotels group, recognised by Lucie 26000 certification, will be launching a new version of its Act-Eco indicator. Adopted by 80% of the network, it measures hoteliers' progress on six themes ranging from water and energy savings to waste management and a sustainable culinary offer. While catering accounts for 43 % of the group's carbon footprint, Logis Hotels will be focusing on this area with a specific Act-Eco Restaurant indicator, to help improve practices.
More lifestyle, more urban at Logis Hotels
On the development front, Logis Hôtels will continue to expand the upmarket brands it launched two years ago, Demeures & Châteaux and Singuliers Hotels, while keeping up with the latest trends with its Urban Style brand. Recently redesigned around three pillars - lifestyle, local and locavore -This brand has been strengthened by two versions: one, Signature, focuses on the top end of the market and the other, Appart, on long stays.
With just over twenty three- and four-star urban boutique hotels today, the Urban Style brand will accelerate the development of a group that until now has had little presence in major French cities and medium-sized towns. " We're aiming for 30 addresses by the end of 2025, with strategic centres such as Lille, Lyon and Marseille on the way." explains Karim Soleilhavoup, Managing Director of Logis Hotels. In the medium term, the group has its sights set even higher, with around a hundred addresses, including 20% of Urban Style Signature and Urban Style Appart.
