The fashion for branded hotels some ten years ago these BulgariArmani, Versace or Missoni, who were in the news at the same time as making the front pages of magazines. While big names in the world of luxury such as Fauchon or LVMHThrough Cheval Blanc, they have continued the tradition by developing a range of hotels. consumer brands who are getting in on the act. The decoration brand Maisons du Monde has just unveiled its first hotel establishment in the heart of Nantes. Naturally playing on an inspiring atmosphere, this 47-key four-star hotel offers business travellers five room styles, with a choice of classic or chic, glam or rock, or natural.
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In the tradition of lifestyle hotels, the lobby is transformed into a lounge offering a warm welcome, while a cosy-cool lounge lends itself to travellers' desires depending on the time of day, becoming a breakfast room, a coworking space or a place to have a drink before or after an evening out. With its library, kitchen area and large convivial tables, the place is an invitation to relax and socialise, whether with family or friends. "Our brand to a hotel, down to the smallest detail of its decoration, is a fine example of the inspiration and enchantment that Maisons du Monde exudes."said Julie Walbaum, Managing Director of Maisons du Monde.
In Asia, the Muji which has also entered the hotel business. After Shenzhen and BeijingIn April, the Japanese fashion chain set up shop in the centre of Paris. Tokyoin the Ginza district. With 79 rooms above the brand's new flagship shop, the hotel reflects the very essence of the brand's success with the general public: its warmth and comfort with natural materials such as wood, stone and earth, or carefully selected slat bases to ensure optimal rest.
On the sixth floor, the Muji hotel offers a design and culture space comprising two galleries, a lounge, a library and a lounge, all in addition to the Wa restaurant, featuring flavours rooted in local culture. In keeping with the minimalist style of Muji products, the price offer is very simple, with a room price that never varies according to the day or the season, and which includes taxes and service charges. Of course, travellers can extend the experience when they return home, as certain items and appliances used in hotel rooms can be purchased at the shop.
Equally in tune with the times, the American brand Equinox is playing on the contemporary craze. well-being and health to create the hotel version of its luxury fitness clubs. Hudson Yards, New York's new business district, will be the first to discover this new concept combining relaxation, dynamism and design in mid-July, before Seattle later in the year, Los Angeles and Houston in 2021 and Chicago in 2022.
