Mama Shelter is very popular in the cities of southern Europe. After a opening in Rome last October, the lifestyle brand will move to Lisbon on 12 January. For this foray into Portugal, Mama Shelter has found an address in the heart of the capital, Rua do Vale de Pereiro, close to the emblematic Marques de Pombal Square and not far from Eduardo VII Park and the famous Avenida da Liberdade.
The playful spirit and colourful design of the brand, which was launched in 2008 by the Trigano family and has since become part of Accor, are a natural fit with this new trend. a dynamic, festive and authentic city. " Mama Lisboa is a blend of the city's sparkling lights, the energy and nonchalance of its people, and their modernity and creativity." said Serge Trigano, founder of Mama Shelter.
Tiles created by the Viuva Lamego company, whose expertise dates back to the mid-19th century, carpeting in the bedrooms symbolising waves in the style of azulejos: the décor of the venue plays on all these aspects, blending the traditional with the modern. pop culture, bohemian style and Portuguese maritime tradition. Designed by the Mama Design Studio and decorated with works by Bordallo Pinheiro, the 130 rooms evoke local culture with lampshades made from Portuguese straw or a smart TV set in cork.
But, of course, the Mama Shelter Lisbon remains true to its concept of " restaurant with rooms above "This is the first time that a brasserie has been opened, with a menu combining classic Portuguese cuisine, French specialities and Mama's signature dishes. And, for the first time, a takeaway pizza service with a counter overlooking the street.
However, local guests are warmly invited to come and enjoy cocktails in the hotel bar, with its modern pop décor, or outside on the leafy patio. " Mama is first and foremost a meeting placeA place where local residents mix with travellers and businessmen, and vice versa!" said Cédric Gobilliard, Managing Director of Mama Shelter. All these guests will be able to spend their evenings in a festive atmosphere on the hotel's rooftop, with a view of Lisbon and the Tagus in the distance. The rooftop will be open from early morning until late at night, and will feature a bar, kitchen and DJ station.
In addition to this leisure and festive offer, the hotel also has a studious dimension, as the building next to the hotel houses a "Workshop", i.e. meeting space for up to 25 peoplewith a 50-inch screen, free WI-FI and all-inclusive services, food and drink.
Mama Shelter expands its footprint in France
While the brand continues to expand internationally, with a Mama Shelter also in the pipeline in Dubai, Mama Shelter is also continuing to extend its network in France. After Bordeaux, Lille, Lyon, Marseille, Toulouse and of course Paris, with a new establishment in La Défense next year, Mama Shelter set to conquer another of France's major cities, Nice. Renovating a municipal services building in the Riquier district, this project led by the Deromedi group will see the opening of a 98-room establishment in 2023, complete with restaurant, gym, rooftop swimming pool and green terrace.
Brand development also involves conquering secondary townsincluding Dijon. Also due in 2023, this will involve the conversion of a city-centre administrative building, in this case the offices of the Caisse Primaire de l'Assurance Maladie, into a 120-room Mama Shelter. The hotel will also feature a wine-tasting area and a 220-seat restaurant. Also on the programme for this project, supported by Hôtels Bourgogne Qualité, is a 250m² cinema.
But the brand's contemporary spirit doesn't just fit in with the transformation of old offices. And so it is, In Rennes, the future Mama Shelter plays a key role in the conversion of several historic buildings in Brittany's city centre, particularly the 18th-century Hôtel des Monnaies.
This new urban complex, on which work began in 2018, will include a 119-room Mama Shelter from 2023. It will be a fun and lively hotel, with two bars and restaurants and a restaurant. the city centre's first rooftop enhanced by a terrace of almost 200 m². Spa, indoor pool, sauna and hammam, as well as a 450 m² seminar area: the hotel's different areas have been designed to meet the needs of both business and leisure guests.
"We didn't hesitate for a second when we discovered this magnificent XXL project by the Suitcase Hospitality group, supported by Groupe Legendre." said Serge Trigano, founder of Mama Shelter. What's more, in addition to the hotel, a new food offer designed in a food-court spirit, with nine food shops in a short circuit, should make the place " a real new epicurean spot in Rennes city centre" says Jean-Baptiste Martin, Managing Director of Suitcase Hospitality.
Located between Place des Lices, Place de la Trinité and Rue de la Monnaie in Rennes, just a five-minute walk from the Jacobins Convent The hotel's central location should make it an ideal base for conference delegates and visiting business travellers.
