The arrival of Mama Shelter à Lillewhich had been announced a long time ago. And it's finally the group's latest addition, the coworking arm Mama WorksThe Mama Works Lille was inaugurated with great fanfare on 28 March. Mama Works Lille was inaugurated with great fanfare on 28 March, a few weeks before the hotel is due to open at the end of August. Like the two other coworking centres in Bordeaux and LyonThe new Mama Works has focused on the new business district. EuraTechnologies and its pool of start-ups, while the Mama Shelter is expected to open in Lille city centre. " The Mama Shelter project in Lille was launched well in advance, even before the Mama Works concept was created, and land is limited around Lille station, where Mama Shelter will open its doors. "explains Serge TriganoChairman and co-founder of the Mama Shelter group, and co-founder of Mama Works.
Delivered in summer 2018, the Mama Works Lille building combines ultra-modern equipment and red bricks, in the image of a district that was once centred on the Le Blan-Lafont factory, but is now at the cutting edge of new technologies. In short: a 2.0 update of the working-class heritage. In the Mama Works space, geek culture is the common thread. From the patchwork carpet and its tributes to Star Wars, to the vintage arcade terminals, the stage is set to attract the new thinking heads of the digital world.
All in all, 170 workstations covering an area of 1600 m². They are available on an hourly basis, or for longer-term installations, over several months or even several years. It's in this medium-term niche that Mama Works is seeing the greatest demand, leaving ephemeral coworkers to other players, notably the new Wojo spaces developed within Accor hotelsnow the parent company of... Mama Shelter.
The Mama Works pitch is clear, and has already proved its worth in Lyon and the surrounding area. BordeauxWith an occupancy rate flirting with 100%, this format is inherently more flexible than a traditional office, at a lower cost - there is talk of a savings of 39% -with that quirky, designer touch that's so typical of the Mama brand. From the desk for two to the Mama Suite (16 seats), professionals can choose the format that suits them best. ad hocAnd then think bigger - or smaller... - as their business develops. And take advantage of infrastructures designed to adapt to each individual's needs: here a meeting room with an interactive screen, there a Mama Box or Mama Booth for soundproofed meetings or calls, and there a "Mama Creates" area designed to stimulate the imagination of guests. Playful and acoustic, connected and colourful, Lille's Mama Works is also benefiting from a favourable competitive environment, as the big coworking brands have not bet on Lille, and even less on its "Euratech" cluster to the west of the city.
What happens next?
On the strength of these three facilities, the Mama Works concept is destined to spread far and wide. Even abroad, as the Luxembourg In April 2020, the first Mama branch combining hotels and coworking facilities will open its doors. A windfall effect in principle, because the company's managers are primarily targeting the domestic market, where the property market leaves little room for any delusions of grandeur...". We want to set up the network in France, then go abroad" confides Jérémie TriganoCEO of the Mama Shelter group and co-founder of Mama Works. " We still have two cities to go: Strasbourgand Nice. We're on the lookout for opportunities, but for the moment we haven't found the land that would allow us to host both offers. "he continues. In the meantime, two other Mama Works projects have already been introduced to Montpellier and Rennesand should be delivered within a year and a half. As for Paris, prices are obviously a major obstacle that should soon be overcome: " We are opportunistic: we want to offer lower prices than our competitors. That means finding affordable land, which is currently very difficult in Paris. We've been looking for over two years! But we are currently looking at a site in the 11th arrondissement. "says Jérémie Trigano.
