With the announced opening of around 100 hotels in 2022 in Asia-Pacific, Marriott International is fast approaching the 1,000 establishments in the region. The American group expects to pass this milestone by the end of the year. In the run-up to this major milestone, the group's offering will have been enriched by a number of nuggets, notably the world's largest lifestyle hotel W in Sydney, scheduled for the end of the year. Adding to the famous panorama of Darling Harbour, within the curved and futuristic silhouette of The Ribbon tower, W Sydney will offer 585 rooms and suites and a 1,300 m2 meeting space.
Marriott is also preparing other flagship openings with a more leisure focus, such as a Westin in Cam Ranh Bay in Vietnam and two resorts close to Unesco-listed sites: the JW Marriott Jeju in Korea, on the south coast of Jeju Island, and the JW Marriott Jeju in China. a Ritz-Carlton Reserve in Jiuzhaigou National Parkknown for its sublimely scenic valleys.
Unsurprisingly, the Greater China region remains the driving force behind the American group's growth in Asia-Pacific, accounting for more than half of the luxury hotel openings planned for 2022. These include JW Marriotts in Changsha and X'ian, as well as W Macau - Studio City. And yet, mid-range brands are also part of this development plan with five openings planned for Four Points by Sheraton in emerging Chinese destinations, while Moxy Hotels will spread its playful, lifestyle spirit in Suzhou and Xi'an.
But the three- and four-star brands will also contribute to the growth of Marriott's offering outside Greater China. The brand AC Hotels to launch in Korea this yearin the business district of Gangnam in Seoul, with another AC hotel expected in Melbourne, in the Southbank district. In Japan, the budget brand Fairfield by Marriott is on a roll, with six new establishments planned in Nara, Hokkaido and Hyogo, along the Michi-no-Eki bus stations. However, Japan will also see the emergence of new luxury hosts with a Westin in Yokohama and, above all, a second Edition in Tokyo, in the Ginza district.
" I am very pleased with the results of our development in 2021 in Asia-Pacific.said Craig S. Smith, President of the American group's international operations. Last year, we signed an average of two new development contracts a week for 13 different markets in the region. This year, we expect to continue to stimulate demand and growth.. "
