Soon to be fifty hotels in Dubai, ten or so openings planned in Qatar, a boom in its luxury brands in Saudi Arabia: the Marriott group is continuing to expand its presence in the Middle East. The American hotel group is preparing to add 5,000 rooms by the end of 2023, with some twenty establishments in the pipeline.
As we approach the football world cup in Qatar, several new hotels from the American group are about to be delivered between now and the kick-off on 20 November. This development will see four brands make their debut in the country: EDITION, Delta and Element in the West Bay business district of Doha, as well as an Autograph Collection establishment some twenty kilometres from the Qatari capital, on the Al Samriya Estate.
All these establishments will complement an already extensive portfolio of Marriott brands in Qatar, ranging from the flagship Marriott and Sheraton to the Ritz-Carlton, W and the luxurious Méridien, recently opened in the Place Vendôme complex. As for St Regis, a second hotel will also be added at the end of the year, with a less business-like establishment than the first in the West Bay district, since the St Regis Marsa Arabia Island, The Pearl will be located on an artificial island with a predominantly leisure theme.
The diversity of Marriott's offer has long been deployed at Dubaiwhere the American group is preparing to cross the the 50-hotel mark with, in particular, a new leisure establishment, the Marriott Resort Palm Jumeirah, and others more focused on business travel, such as the Delta by Marriott Green Community, located in the Dubai Investment Park, and the Four Points by Sheraton Production City, close to Media and Internet City.
While Marriott has other projects in the region, including the debut of St. Regis and Marriott Executive Apartments in Kuwait, and the first Aloft at Omantourism projects in progresss in Saudi ArabiaThese include the Red Sea Project and Diriyah Gate, which are supporting the development of luxury establishments, including a Ritz-Carlton 'reserve'. St Regis and Edition hotels are also expected to open in the country in the near future.
The American group can rely on its most prestigious brands to establish its presence on the continent. But the expansion of these brands will continue in the East, where 14 additional establishments expected in Asia-Pacificby the end of 2023. The Marriott group, which has more than 1,000 hotels in this region, already has more than 150 luxury properties there. And several new ones are expected, including, among the most emblematic, an impressive W on Sydney Harbour or a Edition in Tokyo's Ginza district, the second in the Japanese capital after the one opened in the Toranomon district.
In 2023, another major Asian metropolis, Singapore, will also see the arrival of this chic lifestyle brand, developed by Marriott in partnership with Ian Schrager. As for Tokyo, the Japanese capital will see a landmark opening next yearthat of a Bulgari Hotel, housed in a new skyscraper near Tokyo station. Among the continent's main business cities, business travellers to Jakarta will find a new St Regis there next year, while in Melbourne, a Ritz-Carlton is being prepared in the city's future tallest tower. The city of Fukuoka, Japan, will also welcome the brand as part of a real estate project aimed at revitalising its 'central business district'.
At the same time, Marriott is also expanding in the leisure segment with JW Marriott resorts The St. Regis will be waiting in Khao Lak in Thailand, Jeju in Korea and Goa in India, where a luxurious St. Regis will be opening on the beach next year. As for Ritz-Carlton, after the Maldives last year, the brand will be offering an ultra-exclusive Ritz-Carlton Reserve establishment in China's Jiuzhaigou Valley.
