What are the advantages of Berlin for a corporate group?
Béatrix Haun - Firstly, an atmosphere that combines history and the avant-garde, and a real wealth of culture. Then there's the first-class infrastructure, with one of Europe's most modern hotel chains and a host of high-tech meeting venues. Last but not least, the events industry forms a dynamic network, with the visitBerlin Convention Partner e.V. boasting around 90 members. The city is the country's scientific epicentre, a highly favourable environment for events in this sector. What's more, the creative economy and start-ups are at the cutting edge; Berlin Web Week, for example, is Europe's biggest festival of the digital scene, with over 20,000 participants. The results are there for all to see: in 2015, over 11 million people came to take part in more than 135,000 events, a new record.
Berlin is very hype. What are the latest trends?
B. H. - Visit the city off the beaten track, because that's where it really comes into its own.
its authentic and unique character. In terms of gastronomy, just as cosmopolitan
In Berlin, there is a real craze for vegan food. Berlin was even named the "new vegan capital" in 2015 by the American food magazine Saveur. Last but not least, the renaissance of brownfield sites is continuing, with new areas being rehabilitated.
Winter in Berlin is harsh. What ideas do you have for a successful incentive at this time of year?
B. H. - One of the highlights of winter is the 60 or so Christmas markets; it's also the ideal time to visit museums and typical, cosy little restaurants...
Also in this dossier: Berlin open city
