Meliá Hotels International is no exception to the rule: every hotel group must have in its portfolio a collection of iconic luxury hotels. Accor, with the announcement ofEmblems Collectionand IHG, including the first Vignette establishments began to appearSome of the world's leading hotel groups, such as Radisson, Hyatt, Hilton and Marriott, have recently embarked on this path. The current period is undoubtedly opening up opportunities for groups to attract independent hotels with character, eager for the commercial support that global players can offer them.
With this in mind, the Spanish group has succumbed to fashion and unveiled the Meliá Collection. It offers the group prospects for growth by turning to "luxury" hoteliers. who are looking to expand with a leading hotel group while retaining their own identity. all the essence and personality of their hotels emblematicGabriel Escarrer, Managing Director of Meliá Hotels International.
But Meliá also sees this as a way of distinguish some of its top-of-the-range hotelsMeliá Collection hotels, unique in their atmosphere, design or food and beverage offer. To launch this collection and kick-start its momentum, the Spanish hotelier has elevated six establishments to the status of "Member of the Meliá Collection", different in their positioning but united by the unique experience they offer.
These include a luxury lodge in the heart of the Tanzanian savannah, the Serengeti Lodge, and a hacienda in the heart of the Canary Islands, the Hotel Hacienda Del Conde, as well as, in Dubai, a design hotel with exclusive villas and private pools in the heart of a huge polo estate, the Hotel Desert Palm. However, the Melià Collection is not just about resorts and leisure activities, as its first members also include three city hotels, two in Paris and one in London.
These establishments have the following in common charm and an arty streak like the Hotel London Kensington, whose décor evokes the historic motifs of William Morris wallpapers, or the Villa Marquis hotel in Paris, which dates back to the early 19th century and was visited by many artists, including Victor Hugo. For its part, the Maison Colbert is stretching a thread between France and Spain by paying tribute to the links between the Spanish artist Joaquín Sorolla and the French capital.
