Preserving the unique character of each establishment, while conveying common values: this is the subtle balance sought by Como hotels, which have just announced their new "By Como" identity on 15 August. Two words and, above all, the same signature, intended to serve as a quality label for travellers. "Como Hotels and Resorts is, and always has been, much more than a collection of hotels", says Kuno Fasel, the brand's Director of Operations. He adds: "Como is a community of employees, partners and guests who share the same vision, based on authenticity and quality. Our image reflects how every detail in every property is intrinsically 'By COMO'". In addition to this new identity, Como Hotels have also officially launched a new website. More intuitive, more comprehensive, and adapted for browsing on smartphones and tablets, Como's new online showcase offers a host of new features, including practical advice on each destination and room maps for meetings and events.
