New partnership in Swiss MICE

On 23 November, the Geneva Convention Bureau (GCB) signed a partnership agreement with Congrex Switzerland for the next three years.

Congrex Suisse, which specialises in conference organisation, is continuing its expansion in the MICE market through this 3-year partnership with the Geneva Convention Centre, made official on 23 November. Congrex Suisse, which has already organised numerous events in Geneva's various seminar centres, will be able to draw on its knowledge of the region to develop a promising market. "Geneva is not only one of the cities in the world where the most international congresses are held, it is also home to the headquarters of numerous international associations and the United Nations," said Alain Pittet, Regional Director of Congrex Switzerland.