Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson: these are the seven brands of the hotel group now grouped together on a single online booking platform, in addition to the art'otel brand, managed by PPHE Hotel Group. In addition, the group's new web showcase focuses on loyalty programmeand aggregates bleisure information about the destination, such as local attractions, restaurants and shopping tips.
a major part of our five-year plan
" The launch of RadissonHotels.com is a key step for the group "assures Eric De NeefExecutive Vice President and Global Chief Commercial Officer of Radisson Hotel Group. " Bringing all our brands together in a single point of contact allows us to dramatically improve the user experience and increase our SEO value. RadissonHotels.com is a major part of our five-year plan to transform our business and make Radisson Hotel Group the company of choice for our guests, owners and talent. "he continues.
In the wake of this new web platform, the hotel group is also tackling the mobile dossier. From end of Julythe new Radisson Hotels mobile application will also be available. Available on Android and iOS, the new tool will feature a click-to-call function and a credit card scanner to make payment easier.
