Group nears milestone of 60 destinations Minor Hotels with his arrival at Peruconfirming the Group's ambitions in the Americas. The inauguration of the nhow Lima was celebrated on 1er August in Miraflores, one of the economic - and tourist - hubs of the Peruvian capital. Half an hour's drive from theJorge Chávez international airportwhose new terminal was recently inaugurated.
nhow Lima welcomes 243 rooms spread over thirteen floors, with the Zönico restaurant and the Pagano bar occupying the 3e and 13e levels. The new colourful address aims to be faithful to the brand's lifestyle positioning, and even avant-garde. The Group aims to make its first representative in Peru a resolutely "disruptive" establishment Minor Hotels is marking a turning point in its presence in the Americas by focusing on a disruptive proposition that will energise the regional hotel industry. With an approach that combines design, innovation and brand experience, the group is consolidating its international expansion strategy and its positioning in key markets," says Minor's management.
"A strong vocation for the MICE segment".
Business customers are clearly being targeted by this new facility: Minor states that ". nhow Lima was born with a strong vocation for the MICE (Meetings, Incentives, Conferences and Exhibitions), with eleven multifunctional event rooms equipped with cutting-edge technology and a décor that breaks with the traditional mould of convention centres. ".
The Group has great ambitions for the new Miraflores address, and the management even sees a future for it in the long term. a benchmark in this segment in South America, promoting high-impact meetings, networking events, brand launches and meetings for executives seeking to differentiate themselves ".
