Following on from Châteauform', another player in the business travel sector is demonstrating its environmental and social commitments by becoming a company with a mission. The first hotel brand to do so, the Okko amended its Articles of Association accordingly at the end of March this year, thereby declaring the hotel group's raison d'être: " our mission is to design places that combine top-of-the-range hospitality with ecological sobriety. We are committed to imagining a neutral-impact hotel experienceA positive outlook, supported by a corporate strategy that is as attentive to its customers as it is to its employees." .
This voluntary and virtuous approach, already taken by a thousand companies, legally commits them all to making progress on CSR issues. For its part, Okko Hotels has defined its operational roadmap and specific objectives to be achieved each yearThe whole process is monitored by a mission committee and an independent third-party body, Aupéam.
This path of continuous progress is based on four main pillars These include taking care of our guests and our teams by creating generous and ecologically sober living spaces; respecting our host regions and their authenticity, while contributing to local economic vitality; choosing the most virtuous solutions possible with our partners and suppliers; and, finally, encouraging everyone to adopt a lifestyle that has as neutral an environmental impact as possible.
" I was convinced that even in a 4* hotel, it was necessary to start making real choices that would lead to a more sober approach to the environment.l, commented Solenne Ojea-Devys. Becoming a mission company today is an excellent way to put forward these convictions which were ours when the company was founded and which must play a central role in the company's strategy tomorrow" .
