" A revolutionary business class (...), named after the North Star ", " the company's most important product innovation in over 10 years "When United unveiled its new Polaris range on 2 June, it didn't skimp on the superlatives. Which is logical, given that 12,000 hours of research will have been necessary to develop this new business class, which will take to the skies on 1st December next. Above all, United is clearly setting itself apart in the American market - and even beyond - with the introduction of a host of services all designed to improve the sleep of business travellers throughout their travel experience.
As you might expect, the seat in this new United Polaris Business Class has received special attention. The company describes it as a " exclusive "designed made to measure "The project involved three players: Acumen Design Associates, PriestmannGoode and Zodiac Seats United Kingdom. The result: a seat 180-degree tiltreaching 1.98 m bed lengthand systematically guaranteeing corridor access. But United's thinking didn't stop at the Polaris seat alone: the company also turned to a top-of-the-range bedding specialist - Saks Fifth Avenue in this case - to design bedding that was also tailor-made, with duvets, blankets and two sizes of pillow that could be complemented by mattress cushions and even cooled gel pillows (sic), available on request. United goes even further, by including in its new amenity kits a soothing lavender mist to be sprayed on the pillow. Nothing is too good to look after the sleep of business travellers.
The new approach developed by United is not limited to the in-flight experience, as the airline is also unveiling a new salon conceptThese will include sleeping areas with beds, spa showers and hot meals. Chicago airport will be the first to benefit from these new facilities, which will also be available on 1 December. Los Angeles, San Francisco, Houston, New York/Newark, Washington Dulles, Tokyo Narita, Hong Kong and London Heathrow are expected to follow suit over the next year, in what is already being billed as a "new airport". the only lounge of its kind made available to business class passengers by a North American airline "according to United.
" United Polaris is changing the face of international business travel with an exceptional level of relaxation and comfort throughout the journey. "says Oscar Munoz, CEO of United Airlines. " This completely redesigned experience illustrates the new spirit of United and the desire for innovation, enthusiasm and operational drive that motivate our company. "he adds. Finally, the slogan of this new business class perhaps best sums up the Polaris spirit: " We present the new international business class experience, redesigned from Ahh to Zzz" ...
