Ultra-colourful interiors, furniture with curved lines, peppy rooms: the prizeotel brand offers its customers a contemporary atmosphere that is more cheerful than pared-down. Inspired hospitality at affordable prices, in line with the concept of " designocracy It's the kind of "home away from home" advocated by its resident decorator, Karim Rashid. Co-creator of the brand with German hotelier Marco Nussbaum, the Canadian-Egypto-New York designer oversees everything from the spoon to the chairs and sofas, not forgetting the rooms and coworking areas, giving the hotels a unity of tone and spirit.
Since its beginnings in 2009, in Bremen, Germany, this brand, which oscillates between economy and mid-range, has followed a development rhythm as gentle as its room prices. Its second establishment only appeared in 2014, also in Germany, in Hamburg. But with the gradual acquisition of a stake in the Radisson groupIts expansion is set to accelerate, first as a minority shareholder, then as a full owner from 2019. Especially as its positioning is buoyant, with the brand adding a lifestyle menu alongside the more upmarket Radisson REDs.
In 2022 alone, prizeotel saw three openings These include two in Germany - in Bonn, with a 214-room hotel topped by a sky bar overlooking the Rhine, and in Münster, with a 195-room establishment directly linked to the station - as well as the first hotel in Austria, in Vienna. Here too, the location is ideal for business travellers, with the 293-key prizeotel Vienna-City integrated into the property development surrounding the new railway station, the 'Belvedere Quarter'.
Prizeotel prepares its design offensive in Europe
In addition to Germany and Austria, prizeotel is also present in Switzerland, in Berne, and in Belgium, in Antwerp, and no doubt soon in the United Kingdom and Ireland. Prizeotel now has a dozen establishments, 45 new signatures expected soon. " Our aim is to more than double the current portfolio over the next five years." says Elie Younes, Executive Vice President and Global Development Director of Radisson Hotel Group. Projects already announced include hotels in Dortmund and Dresden in 2023, Bochum in 2024, and Berlin in 2025.
In keeping with the times through its design, the brand is also in keeping with the times through its environmental involvement. From 2023, all stays in a prizeotel will be 100 % carbon-free, using the latest technologies in particular to ban the use of paper and cash. In addition, the prizePromise promise is in line with the Radisson Group's sustainable strategy, which is under way. towards its "Net Zero" objective by 2050. Under this scheme, newly-built prize hotels will be certified green, while hotels undergoing conversion will have a dedicated plan to improve the environmental performance of the building.
