Among its many projects on the African continent, the Radisson group is preparing to take a leading role in the Tunisian business hotel sector. First of all, at the beginning of July, with the opening of the Radisson Tunis City Center, with almost 100 rooms and a 250 m² meeting space comprising three rooms. But more than that, the group has acquired the largest MICE hotel in the Tunisian capitalThis is the city's largest conference centre, with numerous meeting and conference rooms, an executive lounge and a business centre. The largest in the city, in fact, with its many meeting and conference rooms, executive lounge and business centre, complemented by a 1,400 m² ballroom.
Soon to be converted to the top-of-the-range Radisson Blu brand, this establishment located in the heart of the capital, on the Place des Droits de l'Homme, was until now known as the Hotel Laico Tunis, according to the Radisson Blu.Tunisian Echo. This has been the case since its renovation in 2018, when the Laico brand took over what was once the Hôtel des Congrès Tunis, and in its early days a property of the Tunisian Abou Nawas chain.
Built at the end of the 60s by architects Olivier-Clément Cacoub and Yves Roa, this capital city landmark has seen a number of famous names pass through its walls numerous personalitiesFrom Jimmy Carter and Nelson Mandela to Mickaël Jackson and Monica Bellucci. There is no doubt that the future Radisson Blu Hotel & Conference Center has the ambition to occupy the same place, offering visiting celebrities and business travellers 305 rooms and numerous dining venues.
However, the Tunisian capital is not Radisson's only preferred destination in North Africa. Morocco's main metropolis, CasablancaThis is also the case in France, where the group recently opened a second address, the Radisson Casablanca Gauthier La Citadellewith 133 rooms and a 450 m² meeting space. In the 'White City', the Group has unveiled an even more ambitious project: a three-in-one hotel complex with 381 rooms, due to open by the end of 2027 in the heart of Casablanca Finance City.
Located in Casa Anfa, in the heart of this the continent's leading business districtThis complex will see the debut of the Radisson RED lifestyle brand in North Africa, with a hotel featuring a rooftop swimming pool. At the same time, it will also include a Radisson Blu hotel in a classic, upmarket style, with long-stay flats in addition to its rooms. This project heralds a future venue of choice for business meetings in Casablanca, since, in addition to providing accommodation for participants, the complex will have a conference centre 1,100 m² with auditorium, grand ballroom and three meeting rooms, in addition to five other rooms at the Radisson Blu.
Expansion from the north to the south of the continent
Established in Morocco only in 2020, the hotel group is enjoying a boom in the country. rapid growth with nine hotels in operation today and four more under development. This is a key market where Radisson intends to expand its portfolio to more than 25 hotels by 2030, with the same ambition in South Africa. While Radisson has set itself the target of reaching 150 hotels - The Group will continue this expansion by adding Tanzania to its list of destinations.
Two new hotels are due to open next year, one in Dar es Salaam, in the capital's business district, with a Radisson Blu combining 94 rooms and 44 flats and offering 8 meeting rooms. The other will be in Mwanza, the country's second-largest city, attractive both to tourists on their way to the Serengeti Park and to corporate meetings and events. This explains why, in addition to several restaurants, a poolside bar and children's play areas, this 196-room hotel will have a beautiful MICE space with a triple-height ballroom, a business centre, meeting rooms and a conference room.
Among other recently signed projects, Radisson will also strengthen its leadership position in Nigeria with a new Radisson RED in Abuja planned for 2028, the country's capital now having four hotels under development. Much earlier, in 2025, the mid-range Park Inn by Radisson brand will make its debut in Ethiopia, in Addis Ababa, with a 120-room hotel featuring, for business travellers, a meeting and events space comprising two conference rooms - one large and one medium - and four meeting rooms.
