A Hilton hotel is expected in Dubai. But not a new establishment from the Hilton Worldwide group, which already has six establishments in the emirate. In this case, it's a hotel designed by Paris Hilton! The highly publicised granddaughter of the founder of the hotel group told the LA Times that she wanted to extend her professional activity, which consists of designing and building hotels, to other areas of the world. fashion, perfume and accessories boutiquesBy going back to the roots of the business that made the family famous. Paris Hilton, who has already designed a 'beach club' concept in the Philippines with Azure Urban Resort, could duplicate this idea with a festive beach hotel in Dubai. In addition to the Emirati city, the star of celebrity magazines plans to develop other establishments in New York and Las Vegas.
Meanwhile, another festive brand, Hard Rock, will soon be opening in the Emirate. This project is part of a new skyscraper, the Marina 101. The second tallest building in the city after the Burj Al Arab when it is completed, the tower will house 288 rooms with terraces on its first 33 floors, in addition to a number of restaurants and more than 600 m² devoted to events and meetings. The Hard Rock chain will then continue its expansion at London in 2018. Conversion of the Cumberland Hotel, the hotel will offer 900 rooms and open a new page in the Hard Rock adventure in the British capital, right where the first Hard Rock Café opened its doors in 1971.
