Sarah Djeradi, Wijet Marketing Director

Sarah Djeradi, Wijet's Marketing Director, takes a look at the advantages of business aviation and the expectations of a changing customer base.
Sarah Djeradi, Wijet Marketing Director
Sarah Djeradi, Wijet Marketing Director

A growing customer base

Why is business aviation seen in a negative light? Is it a French phenomenon?

Sarah Djeradi - It is a European phenomenon based on age-old behaviour. But business aviation is recognised as a tool for development and growth at the service of French companies. All modes of transport have evolved considerably over the last 10 years, with the inaccessible gradually becoming accessible. This is the case with private aviation, which offers the possibility of flying for a price ranging from 2,500 to 50,000 euros, depending on the customer's wishes.

You work with the Air France group. What does this collaboration mean for your company? Which destinations are the most popular?

S.D. - It is an honour and a consecration for a young business aviation company to have been selected by an icon of the world aviation industry. In fact, we complete the range of quality services that Air France offers its customers. The most important destinations remain European capitals as well as the most popular holiday destinations not served by commercial flights in Europe.

Are you seeing the emergence of new customers in your chartering business?

S.D. - Our customer base is growing by the day. They are youngerThe aim is to offer greater accessibility than traditional aviation, and to make it easier for passengers to get around. efficiency at the right price ! Young companies are increasingly turning to our services, because the flexibility of business aviation offers so many advantages. As well as saving time by avoiding the formalities and inconveniences inherent in major airports, the productivity of managers and their teams.

Also in this dossier: Business aviation: saving time, saving money - Le Bourget, first in Europe