Scandicthe Nordic hotelier, has just unveiled Scandic Go the 18 February last. This new brand is due to make its debut during the fourth quarter 2020 à Stockholm and Oslobefore conquering Copenhagen. With this new brand, the hotel group is already planning to establish itself as the leader in the budget hotel segment in the Nordic markets.
Advocating a " fun, young and urban" , Scandic Go In particular, it will sacrifice meeting rooms and fitness areas. It will also offer a digital experience for travellers, with a mobile application integrating check-in, check-out and access to rooms. The launch of Scandic Go should enable the group to double its growth rate, from 1,500 new rooms a year to almost 3,000.
