Since last spring, the return to normal life and, above all, far less restrictive travel formalities - end of quarantine, only one test required on arrival - have put the company back on the map. South Korea Korean culture has taken centre stage for tourists and event organisers alike. All the more so as, for several years now, Korean culture has been permeating the planet, and France is no exception. The K is everywhere: K-pop, K-tech, K-drama, and even at the top of the bill at the Cannes festival, with the first Korean Palme d'Or won by Parasite in 2019. A cultural wave, thehallyuand has been doing so for several years. Fortunately, Korea has not yet revealed all its secrets. And organising a MICE event offers an opportunity to combine corporate activities and cultural discoveries in a country used to major events, and equipped accordingly. An overview of a corporate trip to the Land of the Morning Calm, from Seoul à Yeosuby way of Jeonju, Gwangju, Busan and Incheon.
