You've just opened a new hotel in Paris. What characterises the spirit of The Hoxton?
Sharan Pasricha - Luxury at an affordable price. Every time we set up in a city, we seek to participate in the gentrification of an up-and-coming district. À ParisThe 2nd arrondissement is bursting with bars, galleries and start-ups. Our ambition is to create a hotel that is part of the life of the area, with lively public spaces, restaurants and speakeasy-style bars offering original cocktails, organic wines and craft beers. As a result, reception is not directly at the entrance, but is somewhat hidden. The lobby is a sort of large living room, with fireplaces, bookcases and a bric-a-brac of antiques, all offering a warm welcome. cutting-edge design, but an informal atmosphere.
Can you tell us more about what The Hoxton Paris has to offer?
S. P. - This 18th-century building was derelict and four years of work were needed to make it a 172-room hotel with a meeting area for 6 to 300 people. Our meetings concept, called The ApartmentIt is organised around inspiring design rooms with a central kitchen in the middle, the Pantry Kitchen, which can become the centre of a lively events venue in the evening.
What other projects are you currently working on?
S. P. - The Hoxton hotels was launched seven yearsand we already have three hotels, two in London and one at Amsterdam. We're going to open two a year over the next few years: in Paris and in the Williamsburg in New York in 2017, then to Los Angeles and Chicago in 2019, before two other new hotels in London, in Southwark and West London. Next up... Manhattan, San Francisco, BostonAustin, Berlin and Barcelona are all part of our plans. In 2019, in London or Manchester, we will also be launching the NoCo, the budget version of Hoxton.
