Singapore: the garden city cultivates the art of entertaining

Singapore is committed to responsible growth, reconciling economic ambition with sustainable development. Since its reopening less than a year ago, the destination has regained its status as a crossroads for international events.
Singapore
Singapore has rediscovered its role as a global hub for the MICE market, multiplying projects while preserving its status as a Garden City.

Their flared silhouettes in flashy colours have established themselves as the postcard from Singapore in recent years. It has to be said that Supertrees that have sprung up in the heart of the destination are quite photogenic, and locals and travellers alike flock there every evening to watch the sound and light show that illuminates these unusual monuments. Beyond their aesthetic appeal, the Supertrees also have a symbolic dimension in more ways than one. They are the perfect embodiment of Singapore's jewel of balance. A destination that is geographically constrained to vertical horizons, but that has opted for a more balanced approach. green growthIt's a destination that's firmly in tune with the times. A destination resolutely anchored in its time, and even at the forefront of the energy transition that is now imperative for everyone.

Designed as vertical gardens, the Supertrees are home to 162,900 plants of more than 200 species. And seven of them harvest solar energy (Photos FG)

The stage is set for the organisation of a XXL conference or a VIP meeting. Events which, because of the health crisis, were generally put on hold for many months. Admittedly, Singapore did put up a resistance - or "resilience" as we say today. The smart city has invested in thehybridfocused on theinnovationan integral part of its DNA. But its DNA is also, and above all, thehospitalitywelcome in situ. Weaned on foreign visitors, Singapore was no longer truly Singapore, the international crossroads that has nurtured its culture and heritage from so many outside influences.

So, as soon as sanitary conditions allowed - and you can't compromise with health - we decided to go for it. security Singapore - the hub destination has reopened up to the world, and faster than other Asian countries. Faster, and probably stronger, because it's easy to imagine that other hubs in the region - starting with Hong Kong - have lost ground to Singapore. After sitting on its hands during the crisis, Singapore has made a rapid comeback. major eventsand major projects to accommodate them in the best possible conditions. In search of the time lost during the crisis, the City-State has not for all that renounced this tradition of ultra-reasoned development, guided by a urbanisation plan aimed at optimising the use of this modest territory while respecting its resources and its inhabitants. It's about prosperity, of course, but also about offering a pleasant living environment Singaporeans, the large expatriate population, as well as visitors passing through for the duration of a conference. Local councillors see the green half-full, and are committed to preserving comfortable planted areas. And when a new building is erected, we are surprised to see that tree-lined terraces are systematically incorporated. 

Singapore doesn't just aim to attract conference-goers with its state-of-the-art MICE facilities and luxurious hotels. It's about attracting travellers from all over the world with a cultural, gastronomic, architectural and sporting offering, the density and diversity of which will astonish more than a few first-timers. On the eve of celebrating its sixtieth anniversaryThe destination seems to have found the balance between ambition and responsibility, between development and sustainability, between the useful and the pleasurable. Perhaps this is the age of reason...