At the beginning of the month, the inauguration of the Steigenberger Airport Hotel Berlin was a major event in the German capital, expected to reflect the image of the new Berlin hub. It was certainly a strategic opening, but in the end a fairly 'classic' one, since it was based in the German hotel group's domestic market. Before long, the group will be taking another symbolic step forward. Deutsche Hospitality. Taken over by the Chinese Huazhu a year ago, heralding new horizons for the German hotel group, which will affirm this new identity by early 2022. The management of Deutsche Hospitality has just made official a first project in Chinawith the inauguration of two new Steigenberger hotels à Hangzhoua hundred kilometres south-west of Shanghai. " These are the first two Steigenberger Hotels & Resorts in China to be developed jointly with our shareholder Huazhu, and for us they send out a strong symbolic message. "Marcus Bernhardt, Managing Director of Deutsche Hospitality, points out that ". another tangible sign of our highly effective collaboration, our joint expansion and our determination to be the best local hoteliers in the world ". The first, 'classic' address will total 227 rooms. The other Steigenberger establishment, "Future", is set to take a more avant-garde approach to the hotel business, with its "new" hotels. 300 rooms with ultra-modern facilities. Both will be part of a new property development currently under construction: Hangzhou Bay Sunac Cultural Tourism City.
