France Meetings

What better way to showcase your ambitions for business tourism than by setting up a Convention Bureau? While most major French destinations have a department dedicated to business tourism professionals and the marketing of their MICE offer, this is less common in medium-sized cities. With the exception of Cannes...

Situated between 2 and 3 hours from Paris, London and Brussels, Le Touquet-Paris-Plage occupies a privileged position when it comes to business tourism in the Haut-de-France region. However, recent investments have strengthened its position in the wake of the health crisis, at a time when companies are looking for quality locations, if possible in the heart of the...

Known for its luxurious offices and workspaces, kwerk continues to expand its offering in the heart of Paris' central business district. After an initial address launched in 2016 on rue de la Bienfaisance, in the 8th arrondissement, followed by kwerk Haussmann in 2017 and kwerk Madeleine (2019) - kwerk is now setting up at 18 rue de...

Climate change, the health crisis, the war in Ukraine... these are just some of the uncontrollable global factors that have profoundly changed the way we reward our customers and employees with a trip. Previously anecdotal and seen as a constraint, corporate social responsibility (CSR ) is now becoming a matter of course, as confirmed by Laure Dupont-Hury, head of the incentive travel division at...

The title of top city in France - and seventh in the world - won by Lyon in the GDS Index 2021 (Global Destination Sustainability Index) could have marked the culmination of the destination's efforts on the long road to sustainable development. But this is not the case. On the contrary, Lyon's managers are accelerating their efforts with...

Senssi, a newcomer to the MICE market last December, recently inaugurated its very first venue for corporate customers. The young start-up launched by Anaïs and Benoît Jaouen has set its sights on Marseille. And more specifically in the 6th arrondissement of the city, where a 100 sq...

Study after study, poll after poll, Bordeaux reaffirms its special place in the minds of business leaders and their employees. According to Arthur Loyd's 2021 Barometer on the attractiveness of French metropolises, Bordeaux has climbed to second place for the first time in the Très Grandes Métropoles category, ahead of Toulouse...

Requests for postponements, cancellations of events: after a clear upturn from last summer onwards, La Rochelle has not escaped the new difficult period experienced by the events sector since mid-December. "From September to December, our activity was equivalent to what it was in 2019, and without that it would even have...

Can you summarise the status and role of Provence Côte d'Azur Events? Héliéna Brégand - Provence Côte d'Azur Events (PCE) is the regional Convention Bureau, set up as an association, bringing together more than 200 professionals throughout the region, from Avignon to Menton. All the professions are represented: event venues such as palaces, hotels,...

What is the role of French Event Booster? Jeanne Choffé - French Event Booster is an accelerator for several types of player: for start-ups of course, who we help to access the events market, to grow, create jobs and create value for the end user. But we are also innovation partners...

After a sharp drop in activity following the Covid-19 epidemic, Mice activity in Alsace is picking up again, driven by the dynamism of Strasbourg and the promotional organisation Meet in Alsace. "With 31 projects supported in September and 25 in mid-October, we're back to pre-crisis levels," points out Mireille Dartus, Director of the Strasbourg Convention Bureau....

By inviting an audience of journalists to the Palais des Festivals last September, Cannes' MICE managers were keen to send out a clear message: the destination is ready for the return of events. What's more, the pause for reflection imposed by the crisis has enabled us to improve our offering...

The conference business will not escape the conquest of the West launched in Nice, as the dossier for the Parc des Expositions et des Congrès (Exhibition and Conference Centre) finally takes shape, replacing the Marché d'Intérêt National (MIN). "It's a project that's seen a lot of movement, especially over the last year, particularly in response to the major trends...

On the Côte d'Azur, as elsewhere, the concept of hybrid MICE has made a big impact in recent months. But in a destination blessed by nature, the question of the screen event may be posed differently... "There's no point in coming to Antibes to hold a digital event. There's no point in coming to Antibes to hold a digital event: you might as well stay...

As the gateway - and standard-bearer - for the Côte d'Azur's MICE sector, Nice has undergone a vast urban transformation over the last ten years, with the tramway network now serving the airport, and greenery taking over from the car. This transformation benefits locals and business tourists alike. And it is shifting the centre of gravity...

Forced to scale back its ambitions in the face of the crisis, Keeze is moving forward again with a strategic inauguration just off the Champs-Élysées. Having entered the coworking market in 2017, this French player is continuing to move forward on a roadmap that is ambitious, to say the least, with plans for around a hundred new spaces between now and...

At a time when companies are looking for 'green' locations for their seminars and incentives, the Landes region believes it has a great card to play, thanks to its diversified MICE offering, its resolutely natural and sporting image, and its easy TGV access from Paris and Bordeaux to Dax...

Updated on 1 October at 15:05 Coworking, food court, clubbing: by integrating all these elements within its walls, the Accor Arena will soon be more than just a sports and concert venue. Hitherto dedicated to major musical events and competitions, the venue will be transformed into a living space open to the city...

It's official as of 15 September: Bird Office is expanding its toolbox for the MICE market. Thanks to its partnership with the GoodPlanet Foundation, Bird Office can now offer organisers a brand new carbon calculator. The aim is to put a precise figure on the environmental impact of each event, backed up by an algorithm. All in...

Speakers immersed in a 3D universe, graphics appearing as if by magic, backdrops that move or change colour at will, all illuminated by virtual 100% lighting: the new Studio Oxygène-Technologie XR, unveiled by Chateauform', takes the animation of corporate events a step further by combining the real with the virtual....