After Hotell Reisen in Stockholm, which joined the Unbound Collection at the end of last year, The Hyatt group expands its offering in Sweden by welcoming three new establishments, two in Stockholm and one in Malmö.
To this end, the American hotel operator has signed franchise agreements with Story Hotels, with a view to incorporating its boutique hotels under the JDV Hotels brand in the near future. Launched in 1987 by Chip Conley, the JDV brand - for Joie de Vivre - entered the Hyatt fold in 2018, when it acquired Two Roads Hospitality, and until now had only been deployed in the US, as well as Beijing.
This collection of urban hotels will therefore be making its debut not only in Sweden, but also in Europe, with three hotels in its image, with a spirit that is both lifestyle and independent. " It was clear from the outset that Hyatt and Story Hotels had a very similar vision of the look and feel of modern upscale living. "said Staffan Åkerlind, CEO of Story Hotels.
With their modern Scandinavian design, charming rooms, lively public spaces and locations at the heart of their destinations, the three Story Hotels share a common identity that transcends their individual personalities. In Stockholm, the Story Hotel Riddargatan, located in the centre of the Östermalm district, is one of the first boutique hotels in the Swedish capital and offers 83 rooms in a building with an industrial design.
Located in the Torg district of Sundbyberg, linked to the centre of Stockholm in less than ten minutes by public transport, Story Hotel Signalfabriken revisits what was originally a fire station, then the town hall, into an 83-room establishment, enhanced by a lively bar and restaurant.
Finally, in Malmö, the Story Hotel Studio is housed in a waterfront tower that also includes conference and meeting rooms, offices, shops and several restaurants. Situated close to the central station, at Universitetsholmen, the 95-room hotel has an added bonus: its rooftop restaurant and cocktail barKasai in the Sky, on Malmö's highest outdoor terrace.
