What does Warwick represent today?
Warwick has a collection of over 40 hotels, fifteen of which are fully owned. Its central reservation system generated sales of 34 million dollars in 2006, an increase of 46.6 %. But the group itself is not very well known, because we didn't want our establishments to be systematically called Warwick, especially as some of them are historic, like the Westminster in Paris. We are hoteliers first and foremost, not just a marketing company that develops and then duplicates a concept across all its hotels.
What's new in the 2007 directory?
It has been designed as a genuine invitation to travel. Each hotel is presented in five photos on two pages to capture its atmosphere. You can discover the Warwick Ibah Luxury Villa and Spa in Bali and the Warwick Melrose Hotel in Dallas, purchased in December and January respectively. The New Hotel of Marseille, Les Roches in Le Lavandou, the Central Plaza in Zurich, the Saturnia & International in Venice and the Kedar Country Hotel in South Africa have also joined our affiliates.
How will you continue to grow?
Several acquisitions are under consideration in Europe and the USA. Affiliations are also being negotiated in Prague and Moscow. We have also created the International Hospitality Alliance with Mirvac Hotels & Resort in Australia and New Zealand, and Gloria International Hotels in China. IHA enables us to have a presence in the Australian and Chinese markets without having any establishments there.
