Just announced in Lyon, with the opening of a hotel in the Croix Rousse district next September, the Tribe brand is set to continue its development. in Europe and elsewhere. Launched by Accor in Australia in 2017, the budget lifestyle brand now has around ten establishments around the world. Half of these are located in France, with hotels in the Paris region - in Les Batignolles, in the business district of La Défense or to Saint-Ouen - as well as Carcassonne and Le Touquet.
In the run-up to the 2024 Olympic Games, the brand will continue to develop its offering in the inner suburbs of Paris with a 120-room establishment with sustainable ambitions in Clichy-la-Garenne, near the town hall, followed by another in Pantin, in a former car park dating from the 1950s that has been converted into a four-star hotel.
However, the future of the brand will be written outside France, with several openings expected this year around the world. In Europe, the brand will appear in October in Baden-Baden, Germany, with a 133-room hotel in the heart of the spa town. Another great spa town, Budapest will also open next December as part of the Liberty project, a complex combining offices and hotels.
Located in District IX of the Hungarian capital, a stone's throw from Groupama Stadium, the home of Ferencvaros, and the new headquarters of Telekom, this business location will house the Tribe Budapest Stadium on its floors, in combination with an ibis hotel, both offering 166 rooms for business travellers. To complete the range of facilities for professionals, the Tribe will also have a conference centre for up to 220 people. In addition, there will be a restaurant with a terrace in fine weather, and above all a skybar with a view over Budapest.
Born in Perth, Asia-Pacific, the brand will also be strengthening its ties in its home region. After Australia, Tribe will be adding New Zealand to its roster in the first quarter of 2024 with a 60-room property in Auckland, in the fashionable Fort Street district. Another new destination, another lively district, Tribe will discover Thailand and Bangkok at the end of this year, in the Sukhumvit 39 district. A hotel with a rooftop pool bar and a friendly lobby which, in addition to its 272 rooms, will innovate with flats designed for long stays. Also in December, Singapore will also have the privilege of discovering the brand in a 194-room establishment located on Mount Faber, the hill overlooking the City-State.
Other establishments are in preparation for the medium term In Asia, in Manila as well as a second hotel in Bangkok, this time in the Sukhumvit 11 district, in Brazil in Belo Horizonte, but also in Europe. In addition to the two hotels planned for the Paris region, Accor's lifestyle brand will also make its debut in Basel, Düsseldorf, Milan and Riga.
