Among the many hats worn by the British billionaire Richard BransonThe hotel business is set to become increasingly important in the future. His Virgin Group, whose activities range from planes to trains, space rockets to telephony and, of course, music, has been churning out new hotel announcements throughout 2017. Building on the success of The first Virgin Hotel opened in Chicago in 2015located in a historic building in the Loop district, and voted No. 1 in the United States last year by readers of Conde Nast Traveler, a number of establishments are in the pipeline. La New Orleans, Nashville, Palm Springs, Milpitas, Silicon Valley, Dallas, Washington and New York will see the brand appear in two years ahead. While the Virgin Hotel is expected to arrive in Manhattan at the end of 2018, at the corner of Broadway and 29th Street, the next establishment should open its doors in early 2018 at San Franciscoin the SoMa's rising neighbourhood. Offering 196 rooms and suitesIt will feature the brand's lifestyle fundamentals: spacious rooms with separate dressing rooms, minibars offering drinks at very low prices and a lifestyle area with a trendy bar and restaurant, the Commons Club. All of which gives the complex a ultra-casual atmosphere.
