After the recent announcement of two openings in ScotlandThe voco brand is confirming its dynamism worldwide with a new development expected later this year in Australia, in the centre of Brisbane. Including the establishments already open and those in the development phase, the brand launched by IHG in 2018 has now passed the following milestones 50 hotels worldwideAll this in around twenty countries. In other words, a cruising speed well in line with the British group's target of 200 hotels within 10 years.
" With its entry into the US and China last year, we anticipate significant growth potential for the voco brand and its unique offering for owners and customers alike." commented Jane Mackie, Senior Vice President Marketing, Luxury and Upscale, IHG.
To underpin its expansion, this brand, with its informal, contemporary and warm style, relies mainly on conversion of independent hotels such as the Franklin in New York and the Grand Central in Glasgow. New buildings are also on the cards, with a brand-new establishment expected in Edinburgh this year.
In Europe, the brand is already present in the UK, Austria, Montenegro and France, in Paris and Strasbourgis preparing to conquer other markets. This year, it will make its debut in the Netherlands and Italy, in The Hague and Milan, before setting up in Germany in 2022, near Frankfurt airport. Another development expected this year, the brand's arrival in Africa with voco Johannesburg Rosebank.
The brand's future lies as much in the Middle East - in Jeddah and Doha, for an all-suite establishment - as in the Asia-Pacific region. Voco, which made its big debut in Australia in 2018, is expecting new hotels in the region, in Brisbane, but also in Sydney, Melbourne and Auckland. Expansion is also planned in China where, after its first hotel in Hangzhou, the brand will be setting up in Wuhan and Nanjing. In the United States, following the opening of voco The Franklin New York at the end of last year, voco will be heading for Columbia, Missouri.
