Wizz Air has, from the outset, focused its growth primarily on the leisure and VFR markets. It's a strategy that has been fairly successful so far. But over the last few years, this strategy has stalled. In addition to the fall in traffic during the covid, the impossibility of renewing and extending its fleet has resulted in additional costs with a less fuel-efficient fleet. As well as the need to close routes to manage the fleet. The most spectacular recent closures are those of theAbu Dhabi and Vienna.
Wizz Air is also looking to increase its revenue per passenger. And it has suddenly discovered that Premium customers - particularly business customers - can make a valuable contribution to its strategy. The airline wants to attract a business clientele who, despite a more limited budget, nevertheless want to benefit from a product more in line with their expectations, with greater comfort. Without, however, paying the full fare of traditional airlines.
The tentative beginnings of Wizz Class
Wizz Air has just unveiled its new product at a press conference in London: Wizz Class. A class that will be limited to one or two rows on its aircraft, with the middle seat neutralised in each row. And priority boarding and disembarkation.
Wizz Class will first be tested from a few of the airline's bases on a limited number of flights. These will be from Bucharest, Budapest, London, Rome and Warsaw. If this new class is well accepted by its customers, Wizz Air will extend it to other stopovers.
Wizz Air also aims to offer limited internet connectivity. This will at least allow you to send messages, use streaming and order online. And all as part of a new service called Wizz Play. Here again, an additional advantage for business passengers. The carrier is also working on offering its "All You Can Fly" frequent flyer programme, which allows passengers to book unlimited flights on its network for 12 months, simply by paying a booking fee of around €10.
