Women Preferences' mission has clearly struck a chord. After testing it out in five pilot cities in the US in August 2025, Uber sees big.significantly larger, extending the functionality to the entire United States. Business travellers will thus be able to specifically choose a female driver of the same gender. The objective: to guarantee "more control, comfort, and choice for millions more women".
Women Preferences allows female passengers to book a ride – whether in advance or not – by selecting a female driver. They can also set this preference in the app's settings. "While there's no guarantee of being matched, activating this preference increases the chances of being paired with a female driver," say the company representatives.UberThe feature is also intended for female drivers themselves, who can also activate a preference to receive ride requests from female passengers.
While this geographical expansion marks a turning point, Women Preferences has already had the opportunity to prove itself. The feature is now available to female Uber users in 7 countries, including France, Germany, Saudi Arabia, Portugal, Brazil, Spain and, of course, the United States.
" Women asked for more choice - and we responded with Women Preferencessays Brooke Anderson, head of product communications at Uber. This feature exists because women told us it should, and we're proud to be rolling out Women Preferences nationwide to give millions more women more flexibility and control. "continues Brooke Anderson.
