
Le transatlantic low-cost tackles business travel : WOW air is launching a new tariff for business travellers, WOW Premium. " We have observed a real desire on the part of companies to offer their employees who travel a lot more comfortable flight conditions and access to more services, but at fares that are more attractive than the business fares usually offered until now. "explains Skuli MogensenCEO and founder of the company.
This new range of fares - the fourth with 'basic', 'plus' and 'comfy' fares - includes access to a more comfortable seat, called the "Big Seat It's bigger, wider and offers more legroom. And more, WOW Premium should make passenger journeys more fluid, with easy access to "fast-track for security at KeflavikWOW Air also aims to meet the needs of business customers in terms of flexibility. WOW Air also intends to meet the needs of business customers in terms of flexibility. The new fare provides for cancellation insurance and greater flexibility to change your ticket. Finally, the WOW Premium offer also includes a handbag, one cabin bag, two hold baggage items and unlimited food and drink on board.
Many airlines derive most of their profits from business class and it will be interesting to see how they react.
Skuli Mogensen explains: " Technology now enables us to better differentiate and serve our target groups. We are convinced that we can offer far lower prices than the current market. We have already contributed to the lowering of air fares and we strive to do so with all the means at our disposal. Many airlines derive most of their profits from the business class and it will be interesting to see how they react ".


















