The French are impatient to move away from videoconferencing, according to Zoom

To get a better idea of the place that will be reserved for virtual communication tools after the crisis, Zoom surveyed 7,689 people in 10 countries whose Franceat the end of March. And the videoconferencing specialist is clearly expecting to lose some of its regular customers on the French market.

the French exception stands out

According to the study published on 11 MayFrance stands out for its relatively distant relationship with these alternatives, when it will be possible to do without them. " For once, the French exception stands out "the authors of the study, who describe a " France against the tide of world opinion on the persistence of virtual interactions after the pandemic ".

According to Zoom, the new habits that emerged during the health crisis are likely to recede significantly once France returns to face-to-face contact. After a year of systematic recourse to the virtual, the French seem to have grown weary. One figure bears witness to this: only one in two French employees (49%) predicts that its daily life will continue to have a virtual component after the pandemic, compared with 79% worldwide.

" The French are less inclined than the other countries studied to let the virtual take over in different aspects of their lives once the pandemic is over "The authors of the study note that another factor is the expectation of a return to 100% face-to-face working. While only a quarter of employees in the US, Germany (25%) and the UK (27%) believe that they will return to a purely face-to-face working style, four out of ten in France (41%) envisage such a prospect. France thus has the highest rate of any of the ten markets studied by Zoom, namely the United States, the United Kingdom, Germany, Brazil, Mexico, Japan, India, Singapore, Australia and France itself. Only India also broke the 30% barrier.

It's not surprising that the French attach great importance to physical encounters

For Charlotte Nizieux, spokesperson for Zoom in France, the outlook for the French market is explained by its Latin culture: "France is a Latin country that attaches great importance to human relationships. So it's not surprising that the French attach a great deal of importance to physical encounters.".

However, the other countries surveyed by Zoom agree that virtualisation will not be a viable option in the medium term. With the exception of India (12%) and Japan (14%), the proportion of employees who plan to use only video-conferencing for their business exchanges never exceeds 10%, with France posting a rate of 7% equivalent to the forecasts in Germany or the UK (8%).

After the crisis, the specialist in remote communications intends to be able to count on other aspects of its offer: "As well as video, Zoom offers a complete communications package that adapts to the needs of its users. With Zoom phone, Zoom chat and our other innovations, we're here to make work and interaction more flexible and enable teams to remain productive wherever they are."says Charlotte Nizieux.