New destinations, faster frequencies: what are the main changes that have taken place (or are expected to take place) in the organisation of your network?
We aim to strengthen our leading position on flights between Europe and Latin America, where our market share exceeds 20 % (23 % in the business segment) with 126 weekly flights to 18 destinations. On these routes, we will maintain this year practically the same offer as in 2008. We will be consolidating the new services introduced at the end of 2008, such as the fifth frequency to Montevideo, and increasing our capacity to other destinations such as Panama and Guatemala, where we have been operating five weekly frequencies since January. We also want to improve our network's connections at Barajas terminal 4, which currently handles half of our long-haul passengers, France being one of our most important markets of origin.
Spain, Latin America, Africa: what are the most promising destinations for Iberia in the French market?
In addition to the ten daily Paris-Madrid flights, Iberia operates from ten other French airports (Bordeaux, Clermont-Ferrand, Lyon, Marseille, Montpellier, Nantes, Nice, Rennes, Strasbourg, Toulouse), making France Iberia's European market with the best long-haul offer. Within Latin America, Buenos Aires, Sao Paulo and Mexico City, with two daily frequencies each, represent the destinations with the best business class potential for the French market, as do Santiago de Chile, Quito, Guayaquil and Lima, with one daily frequency. There are also Iberia routes to Johannesburg, Dakar and Algiers. As a result, more and more French people are flying with Iberia to all these destinations.
What service improvements can Iberia passengers expect from the implementation of the 2009-2011 strategic plan?
One of the key elements of this strategic plan is the constant improvement of the products and services we offer our customers. We are going to invest 150 million euros to, among other things, renovate our business and tourism classes and our VIP lounges.
