Pestana CR7 hits the target in New York and Madrid

After Madrid in June, the CR7 lifestyle brand developed by footballer Cristiano Ronaldo and Portuguese group Pestana has opened a new hotel in New York, near Times Square.
Room at the Pestana CR7 Times Square.
Room at the Pestana CR7 Times Square.

And that's four for Pestana CR7. Admittedly, the lifestyle brand is still a long way off reaching the 109 mark, just like Cristiano Ronaldo's record number of goals scored in his international career. But Portugal's most famous footballer can congratulate itself on seeing the establishment in New York the brand it co-owns with hotelier Pestana.

Playing on the global reputation of 'CR7' and the Portuguese group's expertise in hospitality, the brand Pestana CR7 has been offering a new hotel near Times Square since 7 July, on 39th Street between 8th and 9th Avenues. This is an ideal location for tourists, but also for business travellers, as the hotel is close to the Javits Center convention centre and the headquarters of many companies.

Its 176 rooms, some with views over the HudsonThe rooms reflect the spirit of the city with a refined, contemporary decor. Created by New York interior design studio VLDG, the hotel's design also incorporates details evocative of Portugal, including a reinterpretation of azulejos by Brooklyn artist Ai Campbell, while Cristiano Ronaldo's personality is evoked by a luminous quotation in the hotel's bar-restaurant, Seven, named according to the the footballer's lucky number.

The former Real Madrid star was also delighted to see the opening of a Pestana CR7 hotel last June. on the Spanish capital's most famous thoroughfareGran Via. Housed in a 1920s building that has been given a contemporary makeover, the hotel offers a total of 168 rooms. " We are delighted to be welcoming our first guests to the Pestana CR7 Gran Vía Madrid, which we are sure will become the city's new fashionable venue." said Dionísio Pestana and Cristano Ronaldo. This certainty is based above all on the trendy ninth and top floor, with a sports bar, a pizzeria and a rooftop pool with a 360° view of Madrid. All the way to the Bernabeu stadium?