The UFI, the global association of the exhibition industry, publishes its annual Euro Fair Statistics report. It covers 1,758 exhibitions held in 2025 in 13 countries. These events brought together 503,552 exhibitors and 49.9 million visits over 19.4 million m² leased space. Ten national organizations certified the data, sourced from 735 organizers. The UFI thus estimates that they represent approximately 50% % of the European market, in terms of net leased space.
Furthermore, 38 % of the salons are aimed at professional professionals only, 21 % at the general public, and 41 % at both audiences. The association had already published its global barometer of the sector at the beginning of the year, marked by the growth and adoption of AI.
Spain and Turkey lead, Germany for the acreage
Spain has the most certified halls (456, of which 28 are hybrids), ahead of Turkey (455), Italy (263), the Netherlands (201), Germany (130) and Poland (108). On the other hand, Germany hosts the largest exhibition areas: Bauma in Munich (420,107 m²), Agritechnica in Hanover (229,886 m²) and K in Düsseldorf (176,624 m²). In terms of sectors, leisure takes up 14 % of the leased area, ahead of agriculture (13 %) and agro-food-hôtellerie (12 %). Travel accounts for 3 %, with 43 halls and 532,243 m².
The ITB Berlin took up 78,892 m². The event brought together 5,680 exhibitors, including 5,074 foreigners, and 58,232 visitors, including 37,058 international visitors. FITUR in Madrid is a hybrid event: 79,271 m² and 168,089 visitors, including 60,321 online. For MICE, the IBTM World in Barcelona reported 35,000 m², 1,350 exhibitors and 12,000 visitors, including 8,500 international visitors. Finally, TTG Travel Experience in Rimini recorded 41,371 visits.
It should be noted that the definitions of exhibitor and visitor vary from one country to another. That is why the UFI « considers that the audit must, as far as possible, be carried out in a uniform manner in order to make the figures comparable ». France is not included in this edition's panel.".
For organizers, exhibitors and MICE buyers, these certified data provide a benchmark to compare the actual audience of the trade shows beyond the figures announced by each organizer. They also recall the importance of major tourism events for international clientele: at ITB Berlin, nearly two-thirds of visits are international. However, the report covers only about half of the European market. Its absence of French data therefore limits its usefulness for positioning the salons organized in France in the face of their European competitors.
