According to Executive Traveller, the streamlining of Cathay Pacific's two loyalty programmes will take effect in July and will mean the disappearance of the Marco Polo Club brand. "Cathay" will be the new name behind the carrier's frequent flyer programme.
The company told the Australian site that thehe separate Asia Miles and Marco Polo Club programmes will be brought together under a single Cathay. This will have its own website. It will allow members to connect directly without going through the airline's website.
The...
According to Executive Traveller, the streamlining of Cathay Pacific's two loyalty programmes will take effect in July and will mean the disappearance of the Marco Polo Club brand. "Cathay" will be the new name behind the carrier's frequent flyer programme.
The company told the Australian site that thehe separate Asia Miles and Marco Polo Club programmes will be brought together under a single Cathay. This will have its own website. It will allow members to connect directly without going through the airline's website.
The new Cathay programme will retain the four levels of Marco Polo Club status. They will now be called Cathay Green, Silver, Gold and Diamond. The Cathay Diamond Plus level will continue to be awarded exclusively by the carrier.
The company will replace Club points - the mechanism by which it recognises and rewards loyalty - with status points. Cathay says there will be no devaluation of status points with this change.
It will add new ways of earning these points on the ground rather than in the air.. A wise idea at a time when most flights remain grounded. And a way out of the crisis is unlikely in the short term. Cathay will therefore be promoting its co-branded credit cards more.
