loyalty programmes

Business travellers holding an Amex card will now be recognised according to their rank in Accor hotels. The French group has just officially announced a global partnership with American Express which will grant them automatic status within the ALL programme, in addition to making it possible to transfer points between their two loyalty ecosystems.

Two hotel giants are strengthening their partnership by bringing their loyalty programmes closer together. On one side, Accor, the seventh largest hotel group globally according to the latest ranking published by MKG, a leader in the hotel industry in almost all global regions, with the exception of China and the United States. On the other side, H World Group, the fourth largest global group…

The IHG group is continuing its landing phase in India. Already boasting around fifty hotels in operation in the country, the hotelier plans to open another hundred, with openings spread over the next three to five years. In this context, IHG has partnered with India's leading private airport operator, Adani Airport Holdings, to...

Uber is tracing its route into the world of hospitality. Just after announcing a partnership with Expedia concerning hotel bookings in the American market and, in parallel, the integration of Uber journeys into the Expedia application, Uber has concluded another major partnership with the Accor group. A multi-market strategic partnership built on...

Just parked in the car park. Anthony Capuano, CEO of the Marriott group, used a sporting metaphor to describe where the hotel industry stands in the game being heralded around artificial intelligence (AI): "We're not even dressed up yet, and we're not even on the pitch yet. We're just one...

"Emergency: need an Accor room tomorrow in Düsseldorf with flexible cancellation. What is the ALL member rate for a Novotel in Geneva from 20 to 22 February? Hotel Accor in Munich with fitness room open early, 15 min from Messe München. Hotel Accor in Nice, which can accommodate 20 people for...

American Airlines, like other airlines, is continuing to improve the benefits offered to passengers who are members of its AAdvantage programme. Until now, passengers earned two miles and frequent flyer points for every dollar spent on regular fares. From now on, they will only earn points if they buy a ticket on certain classes of...

The programme is reminiscent of the America of the Roosevelt years in the 1930s. "The New Frontier" is the name that ultra-low-cost Frontier Airlines has given to its transformation strategy. Its aim is to enhance the customer experience while maintaining ultra-competitive fares. The strategy is based on a number of elements, including...

Hilton has unveiled a major overhaul of its Hilton Honors loyalty programme, which will come into effect next January. The hotel group is launching a new elite level, Diamond Reserve, while lowering the thresholds for Gold and Diamond status. The Diamond Reserve level, which is new to the Hilton Honors programme, is aimed primarily at...

Are you satisfied with Emirates' current presence in France? Cédric Renard - We're very happy with our current schedule, with three flights a day between Paris and Dubai, all by A380, plus one flight a day from Nice, also by A380, and daily service to Lyon by A350. For...

Business travellers used to frequenting both Marriott group hotels and Lufthansa group airlines will be pleased to hear this announcement: the Marriott Bonvoy and Miles & More loyalty programmes have entered into a new strategic collaboration, described as a "privileged partnership". An "important step" for Dieter...

Emirates Airlines' Skywards frequent flyer programme has announced the possibility of earning rewards on Premium Economy flights. This announcement was eagerly awaited by the 35 million or so members of the programme. The new rule allows travellers to redeem Skywards miles for Classic Rewards tickets or upgrades...

Modified on 5 September at 11am The Accor group is unifying its range of subscriptions around a new global platform called ALL Accor+. Bringing together all the formulas, particularly those linked to the Asian and South American markets, this overhaul is based on four new options aimed at frequent travellers, particularly business travellers. Key subscribers for these cards, which offer discounts...

This is the underlying trend in frequent flyer programmes. Airlines now only reward passengers who pay the highest fares. And Air Canada is no exception to the rule. As of 1ᵉʳ January 2026, Aeroplan points will no longer be awarded according to distance travelled...

While Accor plays on its strong partnerships with the world of football or tennis and its ALL loyalty programme with a Roland-Garros suite or rooms in honour of PSG, Hilton is doing the same with Formula 1. The American group has been a partner of the McLaren team for 20 years now, and is celebrating this anniversary...

Business travellers who frequently fly from France to Brazil's major cities will be able to take advantage of a closer partnership between the Accor group and Azul, the country's largest airline with 200 aircraft and 900 daily connections to more than 150 domestic destinations. While their frequent flyer programmes have been linked since 2019...

The new version of the American Airlines mobile application is due to be rolled out from the end of May. Unsurprisingly, the airline's mobile showcase aims to be more personalised and intuitive than ever. And as the carrier had already shown a few days earlier by offering free wi-fi to members of the...

Small Luxury Hotels of the World (SLH) passed the 600-hotel mark at the end of last year. To go even further, would you now like to reach the 800 or even 1,000 hotel mark? What would be the right size for your group? Richard Hyde - That's a question we always struggle to answer...

Since 1 April 2025, the 6.5 million members of the loyalty programme have been automatically integrated into Club Iberia Plus. More than just a name change, the programme also applies new rules. The biggest change has been in the way points are awarded. From now on, the Elite points required to upgrade from Club Iberia Plus status to Club Iberia Plus status will be...

Once again, connectivity goes hand in hand with loyalty. American Airlines is also embracing the trend of "monetising" Wi-Fi access in exchange for membership of the airline's AAdvantage frequent flyer programme. This free Internet access will come into effect in January 2026. It will apply to all devices with...