Speech is silver, but silence is gold. So when we break it, it's often to say important thingsThose that touch you, that correspond to your deepest values. He is not usually very forthcoming in his communications, and has long relied on word-of-mouth to let people know what he is up to. the quality of its inspiring seminar venuesBut Châteauform' has decided to speak out. And it has done so through a first advertising campaignbroadcast over the last few weeks on BFM and BFM Business, which highlights its new brand signature: " Let's reveal your talents" .
This campaign underlines the importance that Europe's leading provider of corporate events attaches, not to what it might consider employees or collaborators, but quite simply to talent. In fact, since its creation 25 years ago, Châteauform' has taken great pleasure in putting people at the heart of our corporate strategybased on the principle that happy talents make for happy customers, and in fine happy shareholders.
Autonomy rather than hierarchy, adventure vs rules or processes, salaries seen as an investment rather than a cost: Châteauform' has long opted for management that values individual originalityat every level of the company. Magaly Gaudin, who is in charge of "human resources" - rather than human resources director, which is quite a programme - points out that ". people are at the heart of our concerns and decisions, whether in relation to our talents, our customers or our partners. "
Châteauform' does not intend to preach these strong convictions in the wilderness, and today invites all directors and managers to change their relationship with work, seen not simply as a source of profit, but as a factor of dignity and fulfilment. And, in line with its new brand signature, this major player in the seminar sector wants to help its customers change the way they look at managementThis is made all the more important today by the war for talent and the need to retain it. " We want a gentle revolution based on peopleexplains Magaly Gaudin. Companies urgently need to make this shift if they are to survive in the long term. "
"It's time for companies to put people and their talents at the centre, and we're going to help them reveal them." say in unison Benjamin and Daniel Abittan, respectively Chief Operating Officer and co-founder of the group. "Like at home, added warmth Through the friendliness and generosity of its 70 sites in France and Europe, Châteauform' offers the ideal conditions for this revelation. " These are homes where it's good to live, where you can build relationships, where the rooms are designed so you don't have to stay cooped up on your own.says the Group's Head of Human Resources. Creating this link is the essential ingredient for revealing yourselfboth individually and collectively. "The Châteauform' guest couples and magic planners will be happy to advise organisers on how to distil this spirit into their seminars and training courses.
Contact Châteauform' on +33 1 79 35 35 35.
