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Futuroscope is to get its own MICE hotel in 2028 

Utopia will be the major new attraction of 2028 at Futuroscope. Expected in December 2027, the third «in-house» hotel will have a strong MICE focus, as the Vienne amusement park has decided to accelerate in this segment. Featuring 245 rooms, the establishment will indeed house a seminar centre comprising a 200-seat amphitheatre and...

Corporate events: what the Kactus Barometer reveals

A staple of the business travel ecosystem and far beyond, AI has logically focused the attention of participants and speakers during the first two days of IFTM Top Resa. The Meetings & Events barometer unveiled today by Kactus is no exception to the rule. Reflecting major market trends, and based on data from...

Rejolt launches Event Intelligence, and entrusts MICE management to...

Rejolt is also shifting to AI mode, with the launch of its new agentic platform, named Event Intelligence, unveiled on 15 September at the IFTM exhibition. This new agentic platform dedicated to corporate events is designed to cover the entire operational chain, from sourcing to VAT recovery. That represents a comprehensive approach that breaks with...

Nice Côte d'Azur, the MICE destination between sea and mountains

To organise a seminar, a convention, a product launch or an incentive trip, companies today are looking for much more than just a meeting venue. They want a destination that is easy to get to, smooth logistics, quality infrastructure and, above all, an experience capable of bringing participants together. In this respect, Nice Côte d'Azur ticks all the...

Switzerland Destination: a train of innovations for MICE

Cities on a human scale, surrounded by nature and beautiful landscapes, bearing the marks of their rich past but looking towards the future, and all easily accessible by TGV from Paris: Switzerland offers everything that appeals to event organisers today. Namely, compact destinations where everything is done on foot or...

Interview: Guillaume Decard, President of Var Tourism

What message have you brought to Paris with you? What would you like participants to take away from the Var in terms of business tourism? Guillaume Decard - We are offering an additional service, business tourism, in addition to what we can propose in the Var: agrotourism, outdoor activities, tourism of...

To contribute to local life and show its employees that we...

You recently communicated on a trend: historical sites being redeveloped to host corporate events. Is this really new? Laurent Gabard - No, not really. Personally, I used to work for an operator who, in Lyon with the Hôtel-Dieu, or in Marseille, would seek out iconic heritage sites to turn them into hotels, completely...

Rennes inaugurates the MeM... only better

The MeM in Rennes is getting a new lease of life, and a new dimension. The events centre, which opened its doors in 2019, has moved a few hundred metres to the east, giving itself a more ambitious, more versatile configuration, inaugurated this week. The Magic Mirrors tent, star of the MeM, remains on the bill. But its...

Hyatt Centric: the new heart of business tourism in Reims

The way of kings. To make its entry into France, the Hyatt Centric brand has followed in the footsteps of Louis the Pious, Charles X, François I and Louis XIV, by coming to Reims to be crowned king. The embodiment of a relaxed, upmarket contemporary hotel experience, the American group's Hyatt Centric...

"Identifying the right place at the right time": Nathanaël Mathieu,...

One year on from the acquisition of OfficeRiders, what are your thoughts? Nathanaël Mathieu - It took us a year to manage the merger of the two entities. We had to resolve a real question of identity - in terms of the teams and the technical side. The aim, when Worklib bought OfficeRiders, was to add an extra layer in terms of experience...

Pierres d'Histoire develops the MICE activity of its houses

To celebrate its tenth anniversary, Pierres d'Histoire inaugurated its tenth and largest address to date in the summer of 2024, the Domaine de Richebourg near Houdan in the Yvelines department. True to its principles of safeguarding endangered heritage, this time the accommodation provider has set its sights on an old mill whose...

Euskadi, a destination that leaves its mark

There are places that you visit, and others that you remember. The Basque Country unquestionably falls into the latter category. A land of contrasts, the Basque Country combines vibrant cities, spectacular landscapes and a culture deeply rooted in everyday life. Here, every experience - a stroll through a historic centre, a pintxo tasted in the...

FairScore: CSR "Nutri-Score" for events

The new FairScore Evenementiel has just been unveiled by Kactus and FairMoove Solutions. Its aim is to make responsible commitments more legible and comparable, based - loosely - on the Nutri-Score, which is already well known to the general public. The MICE (Meetings, Incentive, Convention, Events) sector has no shortage of tools, and in particular labels, to promote responsible...

Exclusive: Kactus unveils a brand new direct connection

Before going into detail, what is the background to today's announcement? Arnaud Katz - To understand this, we need to start from one premise: unlike business travel, prices and availability in the MICE sector are not fixed, determined in advance. They are not "off the shelf". Each event is unique: the date,...

Perk relies on AI to automate MICE management

At the end of 2025, TravelPerk unveiled its new identity: Perk. In addition to this makeover, its managers envisaged a "broader mission", in which MICE would play a more prominent role. This ambition is now taking shape with the arrival of a new module dedicated to event management. After all, the 'behind-the-scenes work' that...

"Spectacular growth in MICE": Franck Poncey, CEO of the Sofitel...

How would you sum up the history of the Sofitel Paris Baltimore, and what makes it an atypical establishment on the Paris hotel scene? Franck Poncey - The Sofitel Paris-Baltimore is first and foremost a building with a real history, which we remind all our guests of. It was built in 1892 by the architect Paul Lorin,...

MICE: French Guiana in orbit

Follow in the footsteps of Albert Londres, Alfred Dreyfus, "Papillon", Ariane or even Asterix, the first satellite launched by the famous rocket... Wander through Cayenne or Saint-Laurent-du-Maroni, discover the mangrove swamps, take a canoe trip along the border with Surinam, sleep in a hammock in a forest hut, literally touch history in the...

Camp Maripas, an approach to the Guiana forest near...

Originally founded by the space base to accommodate its staff on holiday and VIP guests during rocket launches, Camp Maripas was taken over in 2024 by Thomas Saunier, vice-president of the Compagnie des Guides de Guyane. Today, it is a popular venue for daytime seminars for up to 100 people...

MICE: What is the Enlightenment?

"We never imagined we'd get so many business travellers": Clément Gohin, General Manager of Les Lumières à Versailles, is almost surprised by his hotel's appeal to corporate clients. In fact, as almost the closest neighbour to the Château, and rivalling the Palais des Congrès on the other side of the...

Dijon federates its MICE players around a commitment charter

Welcoming better, and together, to make Dijon a benchmark MICE destination: to attract major business events, the capital of Burgundy is counting on more than just its assets. These include, among others, optimum accessibility at the crossroads of motorways and railway lines, and quality infrastructures such as a...