Marseille welcomes tuesday 4 october Seminars Business Events within the walls of the Friche de la Belle de Mai. This exhibition dedicated to business tourism will bring together 80 exhibitors from the south-east of France, including a number of events professionals from the Cité Phocéenne, which has become a key MICE destination. What's more, the city's business is off to a flying start after two years with Covid. " Le Convention Bureau is expected to support more events in 2022 than the thousand or so it handled in 2019. As a metropolitan authority, its remit extends as far as Aix-en-Provence.says Silvie Allemand, Deputy Director and Head of Communications...
Marseille welcomes tuesday 4 october Seminars Business Events within the walls of the Friche de la Belle de Mai. This exhibition dedicated to business tourism will bring together 80 exhibitors from the south-east of France, including a number of events professionals from the Cité Phocéenne, which has become a key MICE destination. What's more, the city's business is off to a flying start after two years with Covid. " Le Convention Bureau is expected to support more events in 2022 than the thousand or so it handled in 2019. As a metropolitan authority, its remit extends as far as Aix-en-Provence.says Silvie Allemand, Deputy Director of Communications at the Office Métropolitain de Tourisme et des Congrès. The impact of business tourism is estimated at €400 million, compared with €1 billion for the leisure segment, representing 8% of the city's economic activity..
The Musée Cosquer takes its place opposite the Mucem
Buoyed by this dynamism, the offer continues to be renewed. The first of these is the Cosquer Museum, which has moved into the former Villa Méditerranée opposite the Mucem. Visitors board automatic trolleys and are enthralled by the facsimile of this cave decorated with 33,000-year-old cave paintings discovered in 1985 by diver Henri Cosquer at a depth of 37 metres in the Calanques. " This museum is a new cornerstone for the attractiveness of Marseille, allowing us to bringing tourism to life all year round "As Renaud Muselier, President of the Provence-Alpes-Côte d'Azur region, put it when he presented the site to tourism professionals. For events, the site has a amphitheatre (404 seats), the four modular rooms (from 40 to 65 m²), a atrium (250 people) and a vast terrace (200 people) for cocktails. Visit partnerships are possible with your neighbour from Mucem whose concrete latticework designed by architect Rudy Ricciotti also houses a auditorium (339 places) and a forum of 600 m², a hall (200 people for dinner/400 people for cocktails), a gastronomic restaurant (250 place settings/350 for cocktails) and a huge terrace 1200 m² with a view of the commercial port and La Major cathedral (600 people for cocktails). The Mucem hosts 120 events a year, particularly on Tuesdays when the museum is closed, giving greater scope for private use of the spaces and the star restaurant. Even the whole building for 2000 guests !
Faced with these two museum giants, the small Regards de Provence intends to play its part. This former port health station, which has seen thousands of immigrants pass through its doors, now showcases the painters who have immortalised the region on their canvases. Its facilities include a reception hall (for up to 250 people), four exhibition rooms, one of which has a terrace (for 40 to 300 people) and a restaurant (125 people), as well as a vast terrace overlooking the Cosquer museum (220 people for cocktails).
Lunch or evening with a view of the Good Mother
Other new features include Skya pleasant rooftop Located just a stone's throw from the Old Port, this delicious Mediterranean restaurant overlooks a sea of red tiles, with the Bonne Mère perched on a hill. This terrace, which can be made private in the evening, can accommodate 160 seated guests and 250 guests for cocktails. In one corner, la Serre can hold 60 people in a theatre. The building managed by The Babel Community also houses four meeting rooms (8 to 30 people), a coworking space (170 workstations) popular with start-ups and SMEs, as well as 3-star rooms with coliving facilities and 80 modern flats (studio to T3, rented by the month to businesses).
Nearby is the new hotel Maisons du Monde based on a partnership with the famous decorating brand. Located on the Old Port in place of the Tonic Hotel, the 4-star establishment has 62 rooms ranging in size from 15 to 40 m². In December, the hotel will add 16 suites for long business stays, named after characters from Marcel Pagnol's novels. For food and drink, the Grandes Halles du Vieux-Port opened in mid-July on the Cours Estienne d'Orves, with producers and restaurateurs showcasing Mediterranean cuisine.
Châteauform in residential mode
Just 10 minutes from the garde Saint-Charles and 15 from the port, the group Châteauform' opened its beautiful Marseille Longchamp seminar centre. Comprising three nineteenth-century town houses, one of which was the local headquarters of Publicis, this complex dedicated to MICE (closed at weekends and in August) has ten original meeting rooms (the largest can accommodate up to 70 people), a restaurant (110 covers) and accommodation comprising 51 rooms and a wellness area with a hammam. " Only 30% of our customers are local, with 70% coming from Paris-Ile-de-France to take advantage of Marseille's assets in conjunction with a seminar on our premises. "says Jean-Gabriel Frenay, the Rhône-Alpes-Paca Customer Relations Manager, who favours residential stays.
