The smallest of the big groups. With almost 1,200 hotels worldwide, compared with over 8,000 for Marriott and almost 7,000 for Hilton, Hyatt is certainly not the most bulimic hotelier. But it is, the aura of its top-of-the-range establishments and the presence of its hotels in the world's major cities have ensured its place as a major player in the world of travel.
Having arrived in France in 1992 at Paris CDG airport - after a brief foray in early 1980 near Nice airport - the American group now has 10 hotels in France. Among the latest openings, Hyatt strengthened its offering near the Paris hub of Roissy at the end of 2020 with a Hyatt Place-Hyatt House combooffering business travellers a choice between a contemporary hotel and a long-stay solution for their business trips.
France, where the group has already deployed a large part of its brand portfolio with, in Paris, the very business Hyatt Regency Porte Maillot, the result of the completed renovation of the former Concorde Lafayette, and the prestigious Park Hyatt. Other current establishments include the Hyatt Paris Madeleine, the Palais de la Méditerranée in Nice - a Hyatt Regency - and the three members of its Unbound Collection, namely the Hôtel du Louvre in Paris, Hôtel du Palais in Biarritz and the Martinez in Cannes.
By the end of the year, a new brand will be making its debut in France, at Bordeaux JdV, for Joie de Vivre, the upmarket lifestyle brand, presented by Michel Morauw, Hyatt's vice-president for France, as "a new brand of luxury hotels". urban hotels rooted in the culture of their neighbourhoods" . This brand, which has been part of Hyatt since its acquisition of Two Roads Hospitality at the end of 2018, will be carried by the First Name hotel, developed by the Alboran Group, which revisits the former Allianz officesThis 147-room contemporary hotel is located in the Meriadeck business district.
This expansion of the Hyatt group outside Paris and the Côte d'Azur could continue elsewhere in the provinces, thanks in particular to brands with an intermediate positioning such as Hyatt Place and Hyatt House. " It's a combination that works well in the UK, whether in London, Manchester or Cambridge, with a mix of business travellers, academics and students." says Michel Morauw. In this context, Marseille, Lyon and other major cities are being targeted by the American group. While the outlook in Paris seems relatively bleak for another top-of-the-range lifestyle brand such as Thompson, which has just made its European debut in Madrid, the American group is not ruling out the possibility of establishing a presence in the French market. its resort brand Destination by Hyatt. A brand that recently appeared in Sardinia and Ibiza with the 7Pines resorts.
France is not the only country on Hyatt's radar. In addition to the arrival of Thompson in Madrid and soon in Vienna, the group has a number of recent or forthcoming openings in Europe. The latest of these is the opening in the last few days, between Marbella and Malaga, of a new member of the Unbound Collection, La Zambra. The fruit of the rebirth of a hotel popular with the jet set in the 1980s and 1990sThe Byblos, this 197-room luxury resort has everything you need for exclusive moments of relaxation, with its spa, four restaurants and numerous nearby golf courses. The resort is also ideal for top-of-the-range corporate events, with four meeting rooms for up to 300 participants.
While theUnbound Collection is expecting another prestigious guest next year with the Grand Hotel Hansa in HelsinkiAt the end of December, London will welcome a new hotel close to the City, the Hyatt Regency Blackfriarswith 204 rooms. To complete the picture, another highlight will be the return to London in 2024 of its most prestigious brand, Park Hyatt, with a long-awaited hotel on the banks of the Thames near the American Embassy, in the Nine Elms district.
