Stands empty outside matches, VIP areas unoccupied for many days of the year: to extend their primary vocation of hosting sporting events and concerts, the major stadiums have extended their activities to include company incentives and seminars to make the most of their space. The Matmut Atlantique in Bordeaux, Groupama Stadium, Lyon and Allianz Riviera in Nice, among others, all claim to host at least 300 B2B events a year, including seminars, conventions and gala dinners overlooking the pitch. " Every day, the Allianz Riviera is alive with corporate events from the local area, the four corners of France and even abroad." confirms Patrick Florence, General Manager of Nice's Allianz Riviera stadium.
As part of this sport-work relationship, coworking is becoming an increasingly important means of diversification major sports stadiums. While Wojo had organised temporary workplaces in the Parc des Princes and French OpenIWG has a permanent presence at the tournament with a Regus centre. at the Stade de France and more recently Spaces at the Accor Arena.
The world leader in hybrid work, with a network of over 3,300 sites in 120 countries around the world, IWG is renewing its experience with a coworking site for his HQ brand at the Allianz Riviera. This is the fifth location to be developed by the group in the Nice metropolitan area, and is part of IWG's drive to extend its network into predominantly business-oriented suburban areas. "As well as boosting the economic and social fabric outside town centres, this helps to relieve road and rail traffic congestion and reduce their carbon footprint."underlines Christophe BurckartManaging Director of IWG France.
Accessible by tram, this new centre is part of the Plaine du Var Eco Valley. A business ecosystem where the Allianz Riviera, with its architecture designed by Wilmotte & Associés, plays an active role by hosting the offices of several companies, as well as an Allianz start-up accelerator. Covering an area of 804m², the centre features 54 workstationsThere are also 16 private boxes fitted out as lounges. Decorated in the colours of OGC Nice, all these boxes have a bird's eye view of the stadium's pitch. One detail, of course: customers of the HQ Allianz Arena will be asked to leave the premises on match days, but thanks to their subscription to this centre, they will have access to all the other HQ and Regus centres in the Nice-Sophia Antipolis region.
