In search of new concepts

To stand out from the crowd, hoteliers are exploring new meeting concepts. Last year, Novotel, with Eurek@, launched the "creative meeting" in its Pont de Sèvres hotel in Paris. In a 70 m2 room that can accommodate 15 people, everything has a place and nothing stays there.

The traditional oval meeting table has been divided into three side tables. The chairs have been replaced by comfortable armchairs that can also be converted into footstools. All mounted on castors. In no time at all, small groups can be formed to work in sub-teams. No more squirming to discuss or look at the document to be studied. Nor is there any need to wait for the official coffee break. The meeting room has its own relaxation area with a Nespresso coffee machine, fridge and light snacks. Unless you'd prefer to sit at the bar with a laptop, as the space doubles up as a multimedia console. Eurek@ is also innovating when it comes to marketing. The room is rented on an all-inclusive basis, from equipment to snacks and lunch. The idea was developed at the Novotel Paris Pont de Sèvres and is now available at the Marseille Vieux Port and Paris Gare de Lyon hotels.