The budget brand Ibis Styles has made its debut in Scandinavia with its first hotel in Copenhagen. The Accor Group brand has set up close to the centre of the Danish capital, in the Ørestad sustainable business district. Just a 15-minute metro ride from Central Station, this 186-room hotel is part of the Nest45 project, a new multifunctional office complex.
As always, the brand offers its sense of design, here conceived by the Dutch studio Mulderblauw. With graffitied walls, neon quotes and cascading lighting for an urban feel, and floral carpets and illustrated wallpaper for a natural feel, the ibis Styles Copenhagen Ørestad follows in the footsteps of the brand. the zeitgeist. Its bar-restaurant, Sunder, for example, offers healthy, convivial meals, while the hotel has bicycles available for hire so you can explore the city according to local customs.
Because of its location in an office building, but also because of its right next to the Bella Center conference centreFor business travellers, the hotel offers an appropriate layout in each room, with a lounge area and a work area equipped with a range of modern connectivity options.
Next year, the Accor group's budget range will be enhanced by another practical address for business travellers in Tbilisi. Offering 72 rooms, each equipped with a workstation, the hotel will only be open to the general public.a few minutes' walk from the Georgian capital's international airportThere are also railway and bus stations with links to the centre of Tbilisi.
" This project is a first step towards the urban transformation of the area, as it marks the future development of the urban area of Tbilisi airport." says Clément Blanchet, the French architect in charge of the project in partnership with local architects Art Studio. As well as housing this new ibis, the building will also includet a business centre and meeting roomsIn keeping with Georgia's tradition, there will also be a wine shop. For its part, the hotel, which is deploying the Plaza design concept, will organise its entertainment around a central bar and offer an ibis Kitchen restaurant.
This expected opening in Tbilisi will strengthen Accor's position in Eastern Europe and the "New East. Already one of the leaders in this market, the French group signed 47 new hotel projects last year, for a total of 5,476 rooms. " The countries of Eastern Europe and those on the border between Europe and Asia continue to offer a fast-growing market.said Camil Yazbeck, Managing Director of Accor's premium, mid-range and economy brands. There is strong demand for globally recognised branded hotels, and we continue to see the region as fertile ground for our brands." .
The growth dynamic is significant, in particular in Romania, where Accor recorded the highest number of signatures - 8 in total - in 2022, followed by seven in Uzbekistan, six in Hungary, five in Poland and four in Georgia. Of all these developments underway or already completed, it is the top-of-the-range brands that are leading the way, with seven Mövenpick hotels expected, notably in Baku, Azerbaijan and Samarkand, Uzbekistan. Also in this country, the Swissôtel brand, which has four developments, will set up this year in the capital Tashkent following the renovation and repositioning of a local five-star, the Miran International Hotel.
In the mid-range segment, Mercure signed 12 new contracts, including openings planned in Baku and in Romania, in Bacau and Bucharest, with the Mercure Bucharest Cantemir, expected in autumn. For its part, ibis Styles will also be rolling out its budget and design offer, with seven new names, including ibis Styles Fagaras Citadel, in Romania. The region will also see the arrival of Accor's new brand, theHandwritten Collectionwith the affiliation of its first hotel in Estonia, the Oru Hub Hotel Tallinn.
