The Jo&Joe brand is formalising practices that have become commonplace in its establishments, namely the use of their spaces for team meetings, mobile working and even team building breaks. Reinventing the youth hostel of yesteryear as a lifestyle destination, the brand created by Accor more than five years ago a su attracting corporate customers as it developed, first in Hossegor, then in the Paris region, in the Place de la Nation district and in Gentilly. Initially, we thought that business travellers would not be interested in this concept. But this proved to be wrong".explained brand director François Leclerc last year in an interview with Business Travel.
Its low-cost accommodation, a mix of dormitories and single rooms, has proved popular with visiting professionals, while company employees have taken up residence here for after-work sessions, before coming back during the day for business meetings. Increasing use which prompted the brand to set up a fully-fledged MICE offering. " New standards of nomadic and hybrid working are redefining our MICE needssaid François Leclerc. We get together less, but we get together better. We like to spend a few hours in a friendly workspace that provides everything we could possibly need, and we enjoy getting together as a team to experience new things, as long as it's outside the office."
A B2B offering for all formats
At each of its three sites in France, its target market and tailored offers. With its 200m2 rooftop in a quiet location, Jo&Joe Paris Nation, in the 20th arrondissement, aims to become "the place to be". the new coworking reflex in eastern Paris" . Located on rue de Buzenval, the hotel offers an all-inclusive package for freelancers and teleworking employees. Hot coffee, fresh juice and pastries in the morning, pizza or salad for lunch, snacks at snack time, coffee and soft drinks available: the hotel offers a package at €19 for the day, workspace and glass of beer included at the end of the day. It's the perfect way to start the after-work session, which is also organised around Happy Hour (€10) and Aperitivo (€30), with beer and chips to share. The communal area can also be partly reserved for cocktail parties.
While Jo&Joe Nation also has a meeting room, seminar groups are more welcome at Jo&Joe Gentilly. Located on the outskirts of Paris, this establishment aims to establish itself as a " a benchmark for creative seminars "It has a modular space opening onto an interior garden. From 85m2This meeting room can be divided into two and can accommodate a total of up to 85 people in a theatre or for cocktails. Study day, room hire, afterwork dance format, private use of the venue for up to 2 hours: the establishment, located just one RER station from Paris, offers a range of seminar packages to welcome companies to its industrial-inspired setting.
Incentive packages can head for the Atlantic Ocean to Jo&Joe Hossegor. A former surfers' haven, the establishment is just five minutes from the beach and boasts a vast one-and-a-half hectare garden. A playground for team buildings in the fresh airThe hotel team can organise a wide range of activities, from surf and paddle lessons and bike hire to oyster hut tastings and private bars and restaurants.
However, Jo&Joe Hossegor also offers full-board packages - up to and including privatisation of the venue - with catering based on local produce, including BBQ menus. So you can take full advantage of the outdoor areas for meals and meetings. In fact, weather permitting, plenary sessions can be organised in the gardenwith a giant 8m screen2. At the same time, the establishment, which already has an atypical meeting room that can accommodate up to 40 people, will be offering a new meeting room this season with a capacity of 135 people. This is Jo&Joe's way of capitalizing on the growth in MICE demand.
